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"Penelitian ini bertujuan untuk menguji pengaruh kesadaran halal terhadap niat beli, pemasaran halal terhadap niat beli, keyakinan beragama terhadap niat beli, sertifikasi halal terhadap niat beli, persepsi pribadi dan masyarakat terhadap niat beli pada generasi milenial pengikut akun Instagram Wardahbeauty. Pada penelitian ini teori yang digunakan adalah teori niat beli, kesadaran halal, pemasaran halal, keyakinan beragama, sertifikasi halal, dan persepsi pribadi dan masyarakat dari Awan, Siddiquei, dan Haider. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan kuesioner online. Dengan menyebarkan kuesioner online, responden yang diperroleh sebanyak 141 responden. Data yang diperoleh dianalis dengan teknik analisis regresi linier berganda menggunakan SPSS 22.0. Hasil dari penelitian ini menunjukan kesadaran halal berpengaruh positif terhadap niat beli pemasaran halal berpengaruh positif terhadap niat beli, sertifikasi halal berpengaruh positif terhadap niat beli, dan persepsi pribadi dan masyarakat berpengaruh positif terhadap niat beli produk kosmetik Wardah. Hal yang menarik ditemukan dalam penelitian keyakinan beragama tidak memiliki pengaruh terhadap niat beli kosmetik halal Wardah.

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This study aims to examine the effect of halal awareness on purchase intention, halal marketing on purchase intention, religious beliefs on purchase intention, halal certification on purchase intention, personal and societal perceptions on purchase intention on millennial generation of Wardahbeauty Instagram account followers. In this study, the theory used is the theory of purchase intention, halal awareness, halal marketing, religious belief, halal certification, and personal and societal perceptions of Awan, Siddiquei, and Haider. This study use a quantitative approach with data collection using an online questionnaire. By distributing online questionnaires, 141 respondents obtained. The data obtained were analyzed with multiple linear regression analysis techniques using SPSS 22.0. The results of this study show that halal awareness has a positive effect on purchase intention, halal marketing has a positive effect on purchase intention, halal certification has a positive effect on purchase intention, and personal and societal perceptions have a positive effect on purchase intention of Wardah cosmetic products. An interesting finding in the study that is religious beliefs did not have an effect on the purchase intention of Wardah's halal cosmetics."

"Seiring meningkatnya berbagai permasalahan lingkungan, kesadaran manusia terhadap isu lingkungan semakin meningkat, dan tren untuk menggunakan produk ramah lingkungan juga semakin tinggi. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku pembelian tumbler sebagai produk ramah lingkungan di kalangan generasi Z dan milenial muslim di daerah perkotaan, serta peran variabel moderasi nilai religiusitas dalam hubungan tersebut. Teori yang digunakan dalam penelitian ini adalah Theory of Reasoned Action. Penelitian ini melibatkan variabel Green Brand Knowledge, Environmental Concern, Environmental Knowledge, Green Perceived Value, Attitude toward Purchase of Green Products, Subjective Norms, Green Purchase Intention, Green Purchase Behaviour Intrapersonal Religious Values, dan Interpersonal Religious Values. Data primer dikumpulkan melalui survei dengan mengajukan kuesioner kepada 416 responden di wilayah perkotaan. Analisis data menggunakan metode Structural Equation Modeling (SEM) PLS menggunakan SmartPLS 4.0 untuk menguji hipotesis-hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa Attitude toward Purchase of Green Products dipengaruhi secara positif dan signifikan oleh Green Brand Knowledge, Environmental Concern, dan Green Perceived Value. Environmental Knowledge tidak berpengaruh signifikan terhadap Attitude toward Purchase of Green Products. Attitude toward Purchase of Green Products dan Subjective Norms berpengaruh positif dan signifikan terhadap Green Purchase Intention, Green Purchase Intention berpengaruh positif dan signifikan terhadap Green Purchase Behavior. Intrapersonal Religious Values dapat memperkuat secara signifikan pengaruh positif dari Subjective Norms terhadap Green Purchase Intention, namun nilai religiusitas lainnya tidak memperkuat hubungan Attitude toward Purchase of Green Products ataupun Subjective Norms terhadap Green Purchase Intention. Temuan dari penelitian ini dapat digunakan oleh produsen produk tumbler maupun pemangku kepentingan lainnya sebagai strategi pemasaran maupun kampanye pro-lingkungan.

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Environmental concerns are increasing along with the rising trend of using green products as environmental issues continue to worsen. The purpose of this study is to examine the factors influencing urban Generation Z and Millennial Muslims' purchasing decisions for tumbler as a green products. Furthermore, it explores at how religious values influence these relationships in a moderating way. The Theory of Reasoned Action forms the theoretical basis for this study.  Several variables are included in the study: Green Brand Knowledge, Environmental Concern, Environmental Knowledge, Green Perceived Value, Attitude toward Purchase Green Products, Subjective Norms, Green Purchase Intention, Green Purchase Behaviour, Interpersonal Religious Values, and Intrapersonal Religious Values. Surveys were conducted to gather primary data, with questionnaires distributed to 416 respondents in urban areas. To evaluate the proposed hypotheses, data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Attitude toward Purchase Green Products is positively and significantly influenced by Green Brand Knowledge, Environmental Concern, and Green Perceived Value, according to research findings. Meanwhile, Attitude toward Purchase Green Products is not significantly influenced by Environmental Knowledge. Both Attitude toward Purchase Green Products and Subjective Norms had positive and significant effects on Green Purchase Intention. Green Purchase Intention had a positive and significant effect on Green Purchase Behaviour. The Intrapersonal Religious Values can significantly strengthen the positive influence of Subjective Norms on Green Purchase Intention, but other religious values neither reinforce the attitude’s relationship nor Subjective Norms on Green Purchase Intention. The findings of this research can be utilized by tumbler product manufacturers and other stakeholders as part of marketing strategies and green campaigns."

"Penelitian ini menyelidiki perilaku pembelian pakaian bekas generasi Z di Instagram berdasarkan socio-environmental awareness, preconception, frugality, brand awareness, social prestige, need for uniqueness, scarcity, dan perceived competition. Menggunakan metode kuantitatif dengan 312 responden berusia 17-27 tahun, ditemukan bahwa socio-environmental awareness, social prestige, scarcity, dan perceived competition berpengaruh secara positif terhadap second-hand clothing purchase intention, sedangkan brand awareness dan preconception berpengaruh secara negatif. Need for uniqueness dan frugality tidak memiliki pengaruh signifikan. Pada akhirnya, second-hand clothing purchase intention memengaruhi second-hand clothing purchase behavior. Implikasi dari penelitian ini adalah penjual pakaian bekas di Instagram perlu menekankan aspek lingkungan dan kelangkaan untuk menarik konsumen generasi Z.

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This study examines Generation Z's behavior in purchasing second-hand clothing on Instagram, focusing on socio-environmental awareness, preconception, frugality, brand awareness, social prestige, need for uniqueness, scarcity, and perceived competition. Using a quantitative method with 312 respondents aged 17-27, the findings reveal that socio-environmental awareness, social prestige, scarcity, and perceived competition positively influence purchase intention, while brand awareness and preconception have negative effects. Need for uniqueness and frugality are not significant factors. Purchase intention positively affects purchase behavior. The study suggests that sellers should emphasize environmental aspects and scarcity to attract Generation Z consumers."

"Efek negara asal dan etnosentrisme konsumen sering digunakan dalam penelitian tentang produk kasat mata (tangibel). Dengan perkembangan teknologi di dunia hiburan dan perubahan besar-besaran dalam masyarakat, perkembangan industri subscription video on demand tidak bisa diabaikan, terutama ketika merek-merek besar mulai beroperasi di skala global dan menggunakan strategi hyper-local untuk menarik konsumen. Disney+ Hotstar memperluas cakupannya dengan memasuki pasar Indonesia, dengan menawarkan konten lokal Indonesia bersamaan dengan konten franchise Hollywoodnya untuk ditonton dan dipromosikan secara intens sejak iklan pertama. Penelitian ini bertujuan untuk mencari tahu apakah efek negara asal, dalam hal ini untuk konten dan platform, serta etnosentrisme konsumen memiliki pengaruh terhadap niat beli berlangganan Disney+ Hotstar. Riset ini menggunakan teori planned behavior, juga mengikutsertakan citra merek dan perceived price. Survei dilakukan pada 107 responden. Analisa data dilakukan dengan metode PLS-Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa perceived price dan sikap pada konten Indonesia muncul sebagai faktor-faktor yang paling berpengaruh pada niat beli dengan efek negara asal dan etnosentrisme konsumen tidak memiliki pengaruh signifikan. Komponen-komponen dari teori planned behavior yaitu sikap, subjective norm, dan perceived behavioral control, juga dibuktikan tidak memiliki pengaruh signifikan. Hasil yang diperoleh penelitian ini bertujuan untuk menambah literatur mengenai hiburan daring dan faktor-faktor yang mempengaruhi niat belinya. Penelitian lebih lanjut disarankan untuk mempertajam pemahaman tentang bagaimana efek negara asal dan etnosentrisme konsumen berperan dalam industri hiburan digital.

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Country of origin effect and consumer ethnocentrism often used in research to study about tangible products. With the latest development of technology in entertainment and a major shift occured in society, development of subscription video on demand industry cannot be overlooked, especially when big brands start to operate in a global scale, and use hyper-local strategies to attract consumers. Disney+ Hotstar expands its wings to enter Indonesian market, with its offer of serving local Indonesian contents alongside its premium Hollywood franchise contents to watch, intensely promoted since its first advertised. This research aims to find out whether product's country of origin effect, in this term is for both content and platform, and consumer's ethnocentrism has any impact towards their purchase intention of subscribing Disney+ Hotstar. This research utilizes theory of planned behavior, as well as brand image and perceived price. A survey was conducted with 103 respondents. Data were analyzed with PLS-Structural Equation Modeling method. Results show that perceived price and attitude towards Indonesian contents appears as the two most significant variables on influencing purchase intention, while country of origin effect and consumer ethnocentrism has none. Components of theory of planned behavior, such as subjective norm and perceived behavioral control were proven has no significant influence on purchase intention. Results obtained from this research aims to enrich literatures of online entertainment and its factors to influence purchase intention. Further research is suggested to refine the understandings of how country of origin effect and consumer ethnocentrism sits in the digital entertainment industry."

"Penelitian ini bertujuan untuk menganalisis pengaruh halal brand personality terhadap repurchase intention dan menganalisis dimensi halal brand personality yang paling mempengaruhi repurchase intention merek kosmetik Wardah di wilayah Jakarta. Jenis penelitian ini ialah penelitian kuantitatif dengan teknik pengumpulan data survei dan studi kepustakaan. Survei dilakukan terhadap 100 responden wanita yang pernah membeli kosmetik Wardah sebanyak satu kali, mengetahui produk halal, mengetahui kosmetik merek Wardah merupakan produk halal dan berdomisili di Jakarta. Hasil penelitian menemukan terdapat pengaruh halal brand personality terhadap repurchase intention sebanyak 59, dengan dimensi sophistication pada halal brand personality menjadi dimensi yang paling mempengaruhi repurchase intention.

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This research aims to analyze the effect of halal brand personality on repurchase intention and analyze the halal dimension of brand personality that most influence repurchase intention of Wardah cosmetic brand in Jakarta. This type of research was quantitative research with survey for data collection techniques and literature study. The survey was conducted on 100 female respondents who bought Wardah cosmetics once, knew halal product, knew Wardah brand cosmetics as halal product and domiciled in Jakarta. The result of the research found that there is influence of halal brand personality to repurchase intention as much as 59, with dimension of sophistication on halal brand personality found as the dimension that most influence repurchase intention."

"Skripsi ini meneliti pengaruh Hedonic, Homophily, Information Influence, Normative Influence, Self-Presentation, Tie Strength, Trust, Utilitarian Value terhadap consumer resonance,serta pengaruhnya terhadap purchase intention pada konsumen Traveloka. Pengumpulan data melalui kuesioner yang diberikan kepada responden secara offline. Metode yang digunakan untuk mengolah data dalam penelitian ini adalah SEM-PLS.Hasil penelitian membuktikan secara signifikan bahwa hedonic value, tie strength, normative,dan self-presentation terbukti berpengaruh secara positif signifikan terhadap consumer resonance. Sedangkan utilitarian value, homophily, trust, dan informational tidak terbukti berpengaruh secara signifikan terhadap consumer resonance. Adapun consumer resonance terbukti berpengaruh positif dan signifikan terhadlap intention to purchase.

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This thesis examines the influence of Hedonic, Homophile, Information Influence, Normative Influence, Self-Presentation, Tie Strength, Trust, Utilitarian Value to consumer resonance, and its effect on purchase intention on consumers of Traveloka. Data collection through questionnaires given to respondents offline. The method used to process the data in this study is SEM-PLS. The results of this study prove significantly that hedonic value, tie strength, normative, and self-presentation proved to have a significant positive effect on consumer resonance. While utilitarian values, homophile, trust, and informational are not proven to have a significant effect on consumer resonance. The consumer resonance proved to have a positive and significant impact on intention to purchase."

"Seiring berkembangnya game serta jumlah massa pemain game hingga sekarang, banyak perusahaan game yang memiliki franchise besar mampu untuk memproduksi game untuk franchise tersebut setiap tahunnya. Kumpulan game dari satu franchise milik perusahaan game tertentu yang dikeluarkan setiap tahunnya disebut dengan annually released games. Salah satu platform distribusi game digital yang menjadi pasar game terbesar untuk annually released games pada saat ini adalah Steam. Setiap annually released games yang dikeluarkan dari suatu franchise diharapkan akan memiliki kualitas dan fitur tambahan yang lebih baik dari versi game tersebut di tahun sebelumnya. Meskipun seperti itu, kenyataannya masih terdapat annually released games yang tidak lebih baik dari versi sebelumnya yang menyebabkan pengguna tidak tertarik untuk membeli versi selanjutnya dari annually released games tersebut. Oleh karena itu, penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi repurchase intention terhadap annually released games pada platform Steam jika dilihat dari expectation-confirmation model (ECM). Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan total 270 responden yang setidaknya pernah membeli satu annually released games. Data penelitian diolah dan dianalisis menggunakan teknik structural equation modeling (SEM) dengan metode partial least squares (PLS) melalui tools SmartPLS.Hasil penelitian ini mengindikasikan bahwa confirmation memengaruhi keempat dimensi perceived value dan satisfaction secara signifikan. Emotional value ditemukan memiliki pengaruh yang signifikan terhadap satisfaction. Intention to repurchase annually released games dipengaruhi secara signifikan oleh satisfaction, value-for-money value, dan social value. Perolehan penelitian ini dapat digunakan untuk penelitian selanjutnya yang membahas topik serupa dan memberikan perspektif dan wawasan baru kepada pengembang annually released games saat ini dan masa depan.

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Along with the development of games and the number of game players until now, many game companies with large game franchises are able to produce games for their franchise annually. A collection of games from one franchise belonging to a particular game company that are released every year are called annually released games. One of the digital game distribution platforms that is becoming the largest gaming market for annually released games is Steam. Every game that is released every year from a franchise is expected to have better quality and additional features than the version of the game in the previous year. Even so, in reality there are still annually released games that are not better than the previous version, which causes users to not be interested in buying the next version of that game. Therefore, this study aims to analyze the factors that influence repurchase intention of annually released games on Steam platform when viewed from expectation-confirmation model (ECM). This study used a quantitative approach involving a total of 270 respondents who have repurchased at least one annually released game. The research data was processed and analyzed using structural equation modeling (SEM) technique with partial least square (PLS) method and SmartPLS tools. The results indicated that confirmation significantly affects all four dimensions of perceived value and satisfaction. Emotional value was found to have a significant influence on satisfaction. Intention to repurchase annually released games is influenced significantly by satisfaction, value-for-money value, and social value. The results of this research can be used for further research that discusses similar topics and may provide further perspectives and insights to current and future annually released games developers."

"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian muslim di Indonesia dalam membeli produk makanan cemilan (snack) asal Jepang yaitu Pocky yang dimoderasi oleh pengetahuan produk halal dalam faktor-faktor tersebut. Penelitian ini menggunakan variabel negara asal, brand image, keputusan pembelian dan juga pengetahuan produk halal sebagai variabel moderasi. Penelitian ini menggunakan data primer yakni 150 responden yang tersebar di seluruh wilayah Indonesia. Penelitian ini menggunakan aplikasi SmartPLS 3.0 untuk menguji hipotesis dan memaparkan hasil penelitian. Hasil Penelitian ini menyatakan bahwa negara asal dan brand image berpengaruh terhadap keputusan pembelian konsumen muslim. Sedangkan pengetahuan produk halal belum mampu untuk memoderasi pengaruh negara asal dan brand image terhadap keputusan pembelian konsumen muslim. Dengan demikian, diharapkan pemerintah dan Lembaga keagamaan dapat menguatkan pengetahuan produk halal di masyarakat agar pengetahuan produk halal dapat menjadi pendukung dalam pengambilan keputusan konsumen muslim.

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This research aims to find out the factors that influence the purchasing decisions of Muslims in Indonesia in buying snack food products from Japan, namely Pocky, which are moderated by knowledge of halal products in these factors. This research will use the variabels country of origin (COO), brand image, purchasing decisions and also knowledge of halal products as moderating variabels. This research will use primary data which will be distributed to at least 150 respondents spread throughout Indonesia. This research uses the SmartPLS application to test hypotheses and present research results. The results of this research state that country of origin (COO) and brand image influence Muslim consumers' purchasing decisions. Meanwhile, knowledge of halal products has not been able to moderate the relationship between country of origin (COO) and brand image on Muslim consumers' purchasing decisions. Thus, it is hoped that the government and religious institutions can strengthen knowledge of halal products in the community so that knowledge of halal products can support Muslim consumer decision making."

"Perkembangan teknologi turut berperan penting dalam bertumbuhnya ekonomi pariwisata, salah satunya adalah inovasi teknologi OTA. Seiring dengan pertumbuhan pasar OTA yang diprediksi akan terus meningkat dalam beberapa tahun kedepan, membuat kompetisi antar penyedia layanan OTA juga semakin ketat, sehingga memunculkan tantangan tersendiri. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor pre-adoption, berupa persepsi awal pengguna yang memengaruhi actual continuance usage layanan pemesanan akomodasi dan transportasi pada aplikasi mobile OTA di Indonesia. Untuk meneliti hal tersebut, penelitian ini menggabungkan tiga teori, yaitu Unified Theory of Acceptance and Use of Technology (UTAUT), Information System Success (ISS), dan Expectation-Confirmation Model (ECM). Sebanyak 543 data valid dari responden yang pernah menggunakan layanan akomodasi maupun transportasi melalui aplikasi mobile OTA diolah menggunakan Covariance-Based Structural Equation Modeling (CB-SEM) dengan alat bantu AMOS 26. Hasil penelitian tim penulis mengindikasikan bahwa faktor-faktor pada tahapan pre-adoption, seperti pre-adoption performance expectancy dan pre-adoption expected information quality memengaruhi expectation-confirmation yang kemudian memengaruhi faktor post-adoption, seperti post-adoption perceived trust dan satisfaction. Kemudian, satisfaction memengaruhi continuance usage intention pengguna baik secara langsung maupun bila dimediasi oleh faktor habit. Terakhir, ditemukan bahwa continuance usage intention memengaruhi actual continuance usage aplikasi mobile OTA. Penelitian ini diharapkan dapat berkontribusi untuk memberikan wawasan terhadap perusahaan penyedia layanan OTA, sehingga penyedia dapat memenuhi ekspektasi penggunanya dan mempertahankan pengguna sehingga menggunakan aplikasi mobile OTA secara berkelanjutan.

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Technology advancement plays an important role to the tourism economy growth, one of which is the innovation of OTA. Along with the predicted growth of the OTA industry in the upcoming years, the competition between OTA providers will also increase, thus creating its own challenges for its market players. This study aims to determine the pre-adoption factors that affects user’s actual continuance usage of the accommodation and transportation booking service on the mobile OTA application in Indonesia by proposing an integrated Unified Theory of Acceptance and Use of Technology (UTAUT), Information System Success (ISS), and Expectation-Confirmation Model (ECM). A total of 543 valid data were retrieved from respondents who had used the accommodation or transportation booking service through the OTA mobile application. The statistical analysis was performed with Covariance-Based Structural Equation Modeling (CB-SEM) using AMOS 26 software. The results indicate that pre-adoption expectancies, such as pre-adoption performance expectancy and pre-adoption expected information quality impacts user’s expectation confirmation, thus determining user post-adoption perceived trust and satisfaction. The result further confirms that user satisfaction impacts both directly and indirectly (through the mediation of habit) to user’s continuance usage intention. Moreover, the findings suggest that user’s continuance usage intention has a strong influence to the actual continuance usage of the mobile OTA application. This study provides insights to OTA providers by guiding them to deliver services that meets user’s expectation, hence retaining their users through user’s continuance usage."

"Berkembangnya industri kosmetik dan kecantikan di Indonesia menyebabkan permintaan konsumen akan kosmetik dan kecantikan meningkat dan memiliki potensi pasar yang luas. The Body Shop merupakan salah satu brand kosmetik dan kecantikan yang memiliki inovasi produk kosmetik eco-friendly di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh innovation resistance terhadap eco-friendly cosmetic purchase intention brand The Body Shop melalui environmental concern dan health concern sebagai variabel moderasi pada pembeli kosmetik di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling kepada 167 responden melalui pengisian kuesioner secara online di Google Form. Teknik pengukuran pada penelitian ini diperoleh menggunakan SPSS dan SEM-PLS dimana hasil penelitian menunjukkan bahwa innovation resistance berpengaruh positif secara signifikan terhadap purchase intention. Penelitian ini juga mengungkapkan bahwa environmental concern dan health concern sebagai variabel moderasi juga berpengaruh memperkuat secara signfikan terhadap purchase intention pada kosmetik eco-friendly.

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The development of the cosmetics and beauty industry in Indonesia has increased consumer demand and has a broad market potential for cosmetics and beauty. The Body Shop is a cosmetic and beauty brand that has innovative eco-friendly cosmetic products in Indonesia. This study aims to analyze the effect of innovation resistance on eco-friendly cosmetic purchase intention for the The Body Shop brand through environmental concerns and health concerns as moderating variables for cosmetic buyers in Jabodetabek. This study used a quantitative approach with a purposive sampling technique to 167 respondents by filling out an online questionnaire on the Google Form. The measurement technique in this study was obtained using SPSS and SEM-PLS, where the results showed that innovation resistance had a significant positive effect on purchase intention. This study also reveals that environmental concerns and health concerns as moderating variables also have a significant strengthening effect on purchase intention for eco-friendly cosmetics."