Hasil Pencarian  ::  Simpan CSV :: Kembali

"Dalam konteks esport, diperlukan keterlibatan pemain videogame esport mulai dari keterlibatan kognitif, keterlibatan afektif, dan keterlibatan perilaku dibutuhkan untuk mendorong consumption behaviour pada para pemain videogame esport itu sendiri; community engagement, coproduction, new player recruitment, dan word of mouth. Desain penelitian yang digunakan pada penelitian ini adalah cross-sectional dengan metode purposive sampling. Penelitian ini menganalisis 219 responden dengan rentang usia 17-25 tahun yang telah bermain videogame esport lebih dari satu tahun dan bermain videogame esport selama lebih dari 4 jam selama satu minggu. Metode pengumpulan data yang digunakan adalah survei online dan data yang didapat diolah dengan teknik Partial Least Squares – Structural Equation Modelling (PLS-SEM). Hasil dari olahan data menunjukkan bahwa Affective Engagement dan Behavioral Engagement memiliki pengaruh positif terhadap seluruh dimensi consumption behaviour. Namun, cognitive engagement hanya memiliki pengaruh positif terhadap word of mouth.

---

In the context of esports, the engagement of esports videogame players, starting from cognitive engagement, affective engagement, and behavioral engagement is needed to encourage consumption behavior in esports videogame players themselves; community engagement, coproduction, new player recruitment, and word of mouth. The research design used in this study was cross-sectional with purposive sampling method. This study analyzed 219 respondents with an age range of 17-25 years who had played esports videogames for more than one year and played esports videogames for more than 4 hours for one week. The data collection method used is an online survey and the data obtained is processed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique. The results of the processed data show that Affective Engagement and Behavioral Engagement have a positive influence on all dimensions of consumption behavior. However, cognitive engagement only has a positive effect on word of mouth."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi slow fashion consumption. Sampel dari penelitian ini merupakan generasi Z di Jabodetabek. Terdapat sebanyak 228 responden yang diperoleh dengan menggunakan metode purposive sampling. Penelitian ini menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM) untuk menganalisis pengaruh dari theory of planned behavior, ethical considerations, dan conscious consumption intention terhadap slow fashion consumption. Hasil dari penelitian ini menunjukkan bahwa hanya ethical considerations dan conscious consumption intention yang memengaruhi slow fashion consumption. Namun, pro-environmental attitude, subjective norms, dan ethical considerations memengaruhi conscious consumption intention. Penelitian ini juga menunjukkan bahwa subjective norms memengaruhi pro-environmental attitude. Hasil penelitian ini dapat menjadi referensi bagi pelaku usaha di industri fashion untuk memprioritaskan aspek ethicality dalam proses produksinya dan menargetkan konsumen yang conscious. Penelitian berikutnya dapat menambahkan pertanyaan penyaring pada instrumen penelitian terkait apakah responden pernah membeli pakaian dari brand slow fashion untuk menghindari outcome bias.

---

This study aims to investigate the factors influencing slow fashion consumption. The samples used in this study includes generation Z in Jabodetabek. There were 228 respondents obtained using purposive sampling method. This study uses Partial Least Square Structural Equation Modelling (PLS-SEM) to analyze the effect of theory of planned behavior, ethical considerations, and conscious consumption intention on slow fashion consumption. The results of this study show that only ethical considerations and conscious consumption intention that affect slow fashion consumption. However, pro-environmental attitude, subjective norms, and ethical considerations affect conscious consumption intention. This study also show that subjective norms affect pro-environmental attitude. The results of this study can be used as a reference for business in fashion industry to prioritize ethicality aspects in the production process and targeting conscious consumers. Future research can add a screening question about whether the respondent has purchased clothes from slow fashion brand in order to avoid outcome bias."

"Penelitian ini meneliti kecenderungan konsumen pengguna Blackberry Smart Phone menunjukkan perilaku anti-brand reaction setelah tidak lagi menggunakan produk tersebut (post-exit situation). Perilaku anti-brand reaction berupa mengeluh kepada publik, terobsesi untuk merusak brand, perilaku buruk lainnya muncul karena faktor internal psikologis konsumen yaitu attachment style yang dibentuk oleh dua dimensi, yaitu anxiety dan avoidance.Efek dari attachment style tersebut dimediasi oleh dua faktor yaitu loss of self image dan loss of benefit yang diderita konsumen pasca pemutusan hubungannya dengan brand. Metode penelitian yang digunakan adalah deskriptif korelasional dengan metode analisis data menggunakan teknik Structural Equation Modeling.Hasil dari penelitian ini menunjukkan bahwa dimensi dari attachment style berpengaruh signifikan terhadap anti-brand reaction terutama ketika kedua dimensi tersebut berinteraksi dan interaksinya dimediasi oleh loss of self image dan loss of benefit yang dirasakan bersamaan oleh konsumen pasca pemutusan hubungan.

---

The purpose of this research is understanding consumers tendency for showing anti-brand reaction behavior after they?re no longer using Blackberry Smart Phone (post-exit situation). Anti-brand reaction behavior such as complain to public, obsess about harming the brands, and other negative behavior are predicted by consumer internal psychology factor, attachment style, which formed by two dimensions called anxiety and avoidance.

The effect of attachment style is mediated by loss of self image and loss of benefit suffered by consumer after brand relationship ends. Methodology of this research is descriptive correlation and data analysis using Structural Equation Modeling.

The result shown that both of attachment style dimensions have significant effect on anti-brand reaction, particularly when they are interacted and their interaction was mediated by loss of self image and loss of benefit that occurred simultaneously after brand relationship ends."

"Masa awal pandemi covid-19 di Indonesia merupakan periode yang paling mengubah perilaku masyarakat, salah satunya perilaku konsumsi, panic buying. Perilaku panic buying yang sempat menggemparkan dunia menimbulkan pertanyaan mengenai kebenarannya, khususnya di DKI Jakarta. Penelitian ini ingin menganalisis bagaimana kondisi panic buying yang terjadi di DKI Jakarta yang dianalisis menggunakan data penjualan supermarket yang dibagi menjadi 11 kategori produk, serta menganalisis faktor-faktor yang dapat mempengaruhi perilaku panic buying seperti adanya perbedaan karakteristik supermarket dan karakteristik wilayah/masyarakat. Dengan menggunakan data cross section pada tingkat analisis kecamatan pada tahun 2020 menggunakan metode analisis statistik deskriptif dan ordered logit model ditemukan bahwa panic buying terjadi pada bulan pertama terjadinya pandemi covid-19 di DKI Jakarta. Produk yang menjadi sasaran panic buying adalah produk seafood, meat, health & beauty, fruit & veggie, food, DIY, dairy frozen, dan cleaning. Ditemukan pula pada penelitian ini bahwa perbedaan karakteristik supermarket dan wilayah/masyarakat memberikan dampak yang signifikan terhadap panic buying.

---

The early stage of Covid-19 pandemic in Indonesia changes people's behavior, including one of the consumption behavior, which is panic buying. This behavior that once shocked the world then raises questions about its validity, especially in DKI Jakarta. This study aims to analyze whether panic buying behavior occurs in DKI Jakarta, using supermarket sales which is divided into 11 product categories, as well as analyzing factors that can influence panic buying behavior such as differences in the characteristics of supermarkets and characteristics of region/society. By using cross sectional data at the sub-district level in 2020 with descriptive analysis method and ordered logit model, it was found that panic buying occurred in the first month of pandemic in DKI Jakarta. The products targeted for panic buying are seafood, meat, health & beauty, fruit & veggie, food, DIY, dairy frozen, and cleaning. It was also found in this study that differences in the characteristics of supermarkets and region/society had a significant impact on panic buying."

"Education Consultant is a service business operations that can not be seperated from the need for effective marketing commumnications is expected to touch consumers and to stay connected with services that are intagible products. The success of the communication strategy refers to the values embodied in consumption value. Value products such covers functional values, social value, conditional value and epistemic value.Authors in this study wanted to know the forms of communication that have been run by tutoring in the area of Depok and determine the relationship between the consumption values that is owned by a decision selecting education consultant.Result of this study show that consumers education consultant SG,NF and GO have a basic consideration choosing a value based education consultant is emotional value and conditional value. Both values are positively related to the decision to choose education consultant. More consumers see that the emotional value that refers to a special feeling and also the conditional value refers to the situational factors at the time of election education consultant."