"Workplace personal web usage (WPWU) is an employee’s activity in using internet for non-related
task during working hours. It is considered a counterproductive behavior when done excessively
because it can interrupt employee’s productivity, but it can increase creativity and eliminate boredom
when used in a rational amount. The objective of this study was to prove whether perceived
organizational injustice had influence on WPWU which affected work productivity. A total of 222
respondents working in various industries were gathered through web-survey. By using multinomial
logistic regression analysis, this study found that high level use of internet for unrelated jobs
between 2 to 4 hours a day was influenced by respondents’ perception of not getting fair treatment
and incentive for being good performer, which then caused them to perform very low completion of
tasks. There were two contrasting views regarding this result; organizations considered it as deviant
behavior because it reduced employees’ performance whereas employees regarded it as just short
breaks to get rid of stress. Hence, this finding suggested that companies should redesign its internet
policies to accommodate “Work-Life Blend”; blending work and personal lives, as a consequence of
cultural shift in the era of globalization and new technologies."
