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"All around the globe, people are being reported dead or missing." "In Berlin, a woman vanishes from the city streets. In Paris, a man plunges from the Eiffel Tower. In Denver, a small plane crashes into the mountains. In Manhattan, a body washes ashore along the East River. At first these seem to be random incidents, but the police soon discover that all four of the victims are connected to Kingsley International Group (KIG), the largest think tank in the world." "Kelly Harris and Diane Stevens - young widows of two of the victims - encounter each other in New York, where they have been asked to meet with Tanner Kingsley, the head of KIG. He assures them that he is using all available resources to find out who is behind the mysterious deaths of their husbands. But he may be too late. Someone is intent on murdering both women, and they suffer a harrowing series of near escapes. Who is trying to kill them and why?"."Forced together for protection, suspicious of each other and everyone around them, and trying to find answers for themselves, the two widows embark on a terrifying game of cat and mouse against the unknown forces out to destroy them."--BOOK JACKET. "

"ABSTRACTKecelakaan lalu lintas terus meningkat setiap tahunnya. Helm berstandar nasional dapat mengurangi risiko cedera kepala secara signifikan, namun kesadaran pengendara motor untuk membeli helm SNI masih rendah. Oleh karena itu, dibutuhkan upaya promosi yang kreatif melalui iklan dengan daya tarik tertentu. Penelitian ini menguji pengaruh daya tarik iklan rasa takut dan humor terhadap intensi membeli, serta peran need for cognition NFC sebagai moderator. Penelitian ini merupakan penelitian eksperimental daring dengan 2 daya tarik rasa takut: ada vs tidak x 2 humor: ada vs tidak between subjects factorial design. Partisipan berjumlah 335 orang pengendara motor berusia 18-29 tahun di kawasan Jabodetabek. Hasil penelitian ini menunjukkan bahwa daya tarik rasa takut dapat meningkatkan intensi membeli, sementara NFC memiliki pengaruh yang signifikan terhadap daya tarik humor dan intensi membeli. Dari studi ini, dapat disimpulkan bahwa daya tarik rasa takut masih menjadi daya tarik yang paling efektif dalam meningkatkan intensi membeli untuk konteks iklan keselamatan pengendara. Sementara itu, daya tarik humor cocok untuk digunakan pada iklan yang memiliki segmentasi individu dengan NFC yang tinggi. Dengan demikian, diharapkan hasil penelitian ini dapat menjadi acuan bagi pemerintah maupun pekerja di bidang periklanan dalam menentukan daya tarik yang akan digunakan pada iklan untuk meningkatkan intensi membeli konsumen potensial.

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ABSTRACTRoad traffic accidents increase dramatically each year, especially motorcycle with head injuries. National standard helmets are expected to significantly reduce the risk of head injury, but motorcycle riders 39 awareness to buy SNI helmets is still very low. Therefore, it takes creative promotional efforts through advertising with a certain appeal. This study examined the effect of fear and humor appeal in advertising on purchase intention, as well as tried to see the role of need for cognition NFC as moderator. This research is an online experimental research with 2 appeal of fear present vs none x 2 humor present vs none between subjects factorial design. The participants are 335 bikers aged 18 29 years old in the Greater Jakarta area. The results of this study indicate that fear appeal could increase purchase intention, while NFC has a significant influence on humor appeal and purchase intention. From the results obtained, it can be concluded that fear is the most effective appeal in improving purchase intention for the context of rider safety ads. Meanwhile, humor is suitable as appeal in ads that have segmentation of individuals with high NFC. Thus, the results of this study can be a reference for government and advertising workers in determining particular appeal that will be used in advertising to increase potential consumers purchase intention."