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"Tesis ini meneliti tentang pengaruh informasi (misalnya iklan) yang disampaikan melalui televisi terhadap kecenderungan terjadinya pembelian impulsif. Semakin banyak iklan tentu diharapkan akan semakin banyak pula pembelian impulsifnya. Namun di dalam teori juga disebutkan bahwa semakin tinggi informasi yang diberikan akan menyebabkan semakin tinggi pula pengetahuan konsumen akan produk tersebut, dan pengetahuan produk akan membuat konsumen menjadi pembeli yang rasional (bukan impulsif). Dengan menggunakan informasi sebagai variabel independen, pengetahuan produk sebagai variabel intervening, dan pembelian impulsif sebagai variabel dependen (serta ditambahkan dengan empat variabel kontrol yaitu gender, usia, kesensitifan harga, dan kecenderungan pada promosi), hasil dari penelitian ini ternyata memperlihatkan bahwa tidak ada hubungan apapun diantara ketiga variabel yang diujikan. Beberapa hal yang dapat dianalisis mengenai penolakan hipotesis itu antara lain disebabkan oleh adanya perbedaan tipe produk dan profil responden yang diteliti.

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This thesis examined the influence of information exposure (example: advertising) delivered via television to the likelihood of impulse purchasing behavior. More and more ads are expected of the more impulsive purchases. But in theory also says that the higher the information given will cause the higher the consumer's knowledge of these products, and knowledge will make consumer products into a rational buyer (not impulsive). By using the information as an independent variable, product knowledge as intervening variables, and impulse purchasing behavior as the dependent variable (and added to the four control variables of gender, age, price consciousness, and deal proneness), the results of this study was to show that there is no relationship Any of the three variables tested. Some things that can be analyzed on the rejection of the hypothesis that among other things due to the differences in product type and profile of respondents in the study."

"Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger."

"Menawarkan produk pangan dengan harga lebih murah mendekati tanggal kadaluarsa disebut sebagai produk pangan suboptimal dinilai dapat mendorong pertimbangan pembelian oleh masyarakat. Hal ini didasarkan pada pengetahuan tentang pembelian produk makanan yang dikurangi harga oleh masyarakat dan potensi sampah di masyarakat terfokus. Studi ini bertujuan untuk berkontribusi pada evaluasi apakah menawarkan makanan suboptimal dengan harga lebih rendah akan mengurangi limbah makanan dalam rantai pasokan. Penelitian ini menganalisis pengetahuan, sikap, dan perilaku masyarakat terhadap penawaran harga produk yang kurang optimal di toko eceran. Penelitian dilakukan di tiga toko eceran di Kota Depok dengan menggali pertanyaan penelitian yang melibatkan 274 pelanggan toko eceran yang dianalisis berdasarkan kuesioner. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan metode analisis linier berganda menggunakan software SPSS. Hasil temuan menunjukkan bahwa pengetahuan, sikap, dan perilaku masyarakat mempengaruhi penawaran harga produk yang kurang optimal di toko eceran. Penelitian ini diharapkan dapat menjadi solusi yang efektif untuk mengatasi kelebihan pangan yang berujung pada food waste di tingkat eceran dalam pengelolaan pangan berkelanjutan.

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Offering food products at lower prices approaching the expiration date, referred to as suboptimal food products, is considered to be able to encourage purchasing considerations by the public. It is based on knowledge of purchasing price-reduced food products by the public and the potential waste in the community focused. The study aims to contribute to the evaluation of whether offering suboptimal foods at a lower price will reduce food waste in the supply chain. This study analyzes public knowledge, attitudes, and behavior toward suboptimal product price offers in eceran stores. The research was conducted in three eceran stores in Depok City by exploring research questions involving 274 eceran store customers who were analyzed based on a questionnaire. The approach used is a quantitative approach with multiple linear analysis methods using SPSS software. The findings show that public knowledge, attitudes, and behaviors influence suboptimal product price offers in eceran stores. This research is expected to be an effective solution to overcome excess food, which leads to food waste at the eceran level in sustainable food management."