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"This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on."

"Aims to show librarians how to manage change by applying innovative management principles to the unique needs of libraries. It is a guide to breaking down change into a logical sequence of events - and then managing it to the most beneficial outcome."

"Buku ini berisi mengenai cerita pendek yang ditulis oleh Nikolai Gribachev. Ada 4 cerita pendek yang dimuat dalam buku ini."