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ABSTRAK Penelitian ini berjudul "Kepercayaan Interpersonal Terhadap Konsumen Dalam
Pembelian Melalui Belanja Online di Indonesia" yang membahas tentang bagaimana
responden bertindak dan membangun kepercayaan atas pembelian dalam lingkungan
online. Karena teknologi sekarang meningkat dan memberikan cara yang paling mudah
bagi pengguna dalam melakukan belanja online, tujuan dari penelitian ini adalah untuk
menentukan faktor-faktor yang mempengaruhi konsumen untuk berbelanja secara online,
saat berbelanja di internet memiliki banyak ketidakpastian karena pembeli dan penjual
tidak memiliki interaksi fisik atau keterlibatan. Terdapat risiko yang mungkin, yang dapat
mempengaruhi kepercayaan dalam platform belanja online.
ABSTRACT This research titled ?Interpersonal Trust among Consumers In Purchasing ThroughOnline Shopping in Indonesia? discuss about how respondents act and build trust uponpurchasing in online environment. As now technology improving and provides the easiestway for users in doing online shopping. The purpose of this study is to determine whatfactors influence consumers to shop online, while shopping on the internet has a lot ofuncertainties since buyer and seller have no physical interaction or engagement. There isa possible risk, which may affect trust within the online shopping platform. Aquestionnaire will be used in Indonesia with two hundred samples and will be spread outvia email and online to the respondents.;This research titled ?Interpersonal Trust among Consumers In Purchasing ThroughOnline Shopping in Indonesia? discuss about how respondents act and build trust uponpurchasing in online environment. As now technology improving and provides the easiestway for users in doing online shopping. The purpose of this study is to determine whatfactors influence consumers to shop online, while shopping on the internet has a lot ofuncertainties since buyer and seller have no physical interaction or engagement. There isa possible risk, which may affect trust within the online shopping platform. Aquestionnaire will be used in Indonesia with two hundred samples and will be spread outvia email and online to the respondents., This research titled “Interpersonal Trust among Consumers In Purchasing ThroughOnline Shopping in Indonesia” discuss about how respondents act and build trust uponpurchasing in online environment. As now technology improving and provides the easiestway for users in doing online shopping. The purpose of this study is to determine whatfactors influence consumers to shop online, while shopping on the internet has a lot ofuncertainties since buyer and seller have no physical interaction or engagement. There isa possible risk, which may affect trust within the online shopping platform. Aquestionnaire will be used in Indonesia with two hundred samples and will be spread outvia email and online to the respondents.]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015