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"[ABSTRAKPenelitian ini membongkar komodifikasi dalam proses produksi komik diIndonesia dengan menggunakan Ockto Baringbing—pemenang InternationalManga Award 2013, sebagai studi kasus tunggal. Peneliti menelusuri pembuatankomik-komik Ockto pada tiga penerbit yang mewakili struktur industri penerbitankomik di Indonesia. Hasil penelitian ini menunjukkan penerbit melakukankomodifikasi yang mengacu pada selera, perilaku konsumsi dan gaya hidupmasyarakat modern. Komik dijadikan waralaba transmedia, direproduksi dalamberbagai format media dan bebagai bentuk cinderamata. Penerbit juga merancanginteraksi semu dengan fan lewat komunitas fandom komik di media sosialmaupun dunia nyata untuk menjaga loyalitas pembaca. Persaingan antar penerbithanya melanggengkan ideologi kapitalisme.

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ABSTRACTThis study exposes commodification in the production process of Indonesiacomics by using Ockto Baringbing— Winner of the 2013 International MangaAward, as a single case study. Researcher explores the making of Ockto’s workson three publisher which respresent the structure of comic publishing industry inIndonesia. Results of this study indicate that publishers do commodificationaccording to taste, consumption behavior and lifestyle of modern society. Comicsbeing used as transmedia franchises, reproduced in a variety of media formatsand in the various forms of merchandise. Artificial interaction with fancommunity designed to keep the loyality via social media and real world.Competition among publishers only perpetuates the ideology of capitalism, This study exposes commodification in the production process of Indonesiacomics by using Ockto Baringbing— Winner of the 2013 International MangaAward, as a single case study. Researcher explores the making of Ockto’s workson three publisher which respresent the structure of comic publishing industry inIndonesia. Results of this study indicate that publishers do commodificationaccording to taste, consumption behavior and lifestyle of modern society. Comicsbeing used as transmedia franchises, reproduced in a variety of media formatsand in the various forms of merchandise. Artificial interaction with fancommunity designed to keep the loyality via social media and real world.Competition among publishers only perpetuates the ideology of capitalism]"

"ABSTRAKThis research is a quantitative analysis descriptive approach focused on conducting attitude of Islamic book publisher in Jakarta to the Legal Deposit (UU RI. No. 4/1990) and the concept of bibliographic control and its correlation with the Islamic book entries in BN1 (Bibliografi Nasional Indonesia-Indonesian National Bibliography) and KDT (Katalog Dalam Terbitan = Cataloging in Publication).The population of this research are all of the Islamic book publishers that are located in Jakarta, and the samples are selected by purposive sampling technique with (10) Islamic book publishers as respondents. The data are collected by two techniques, questioner and documentation. The questionaires are arranged based on Likert scale, and those are applied to collect the data of Islamic book publisher's attitude to the Legal Deposit and to the concept of bibliographic control. Otherwise documentation used to collect data about Islamic book entries in the BNI and KDTThe results of this research are follows: 1). The Islamic book publisher's attitude to the concept of bibliographic control are generally positive. 2). The Islamic book publisher's attitudes to the Legal Deposit (UU RI No. 4/1990) tend to positive, 3). The number of Islamic book entries in Bibliografi National Indonesia = Indonesian National Bibliography (BNI) published 2000-2005 periode are 1142 titles, with the average (mean) are 90 title/year, and 616 titles in Katalog Dalam Terbitan (KDT), with the average are 47 title/year. Thus, the number of Islamic book entries in BNI more than Islamic book entries in the Katalog Dalam Terbitan (KDT), 4). From the statistic analysis was gained two (2) conclusions: a) There is no correlation between the Islamic book publishers attitude's to the bibliographic control concept and to the Legal Deposit with the Islamic book entries both in BNI and KDT, b). The Islamic book publisher's attitude did not give a significant contribution to Islamic book entries both in the BNI and KDT."