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"ABSTRAKPenelitian ini membahas pengaruh kewirausahaan korporasi terhadap daya saing Kantor Cabang sebagai perwakilan di industri perbankan. Untuk menjadi unggul, Kantor Cabang harus mampu mengenal dan memanfaatkan lingkungan sekitarnya. Disinilah letak peran kewirausahaan korporasi yakni untuk mengolah potensi bisnis yang dimulai dari hanya sekedar informasi. Sumber informasi tersebut dapat berasal dari linkungan sekitar atau sebagai hasil interaksi Kantor Cabang dengan pihak lain. Penelitian ini berupaya untuk melihat bagaimana pengaruh kapasitas serap dan modal sosial terhadap kewirausahaan korporasi yang mendukung terjadinya keunggulan daya saing. Penelitian dilakukan terhadap Kepala Cabang PT Bank Mandiri Persero Tbk di wilayah Jakarta, Bogor, Depok, dan Tangerang. Hasil penelitian menunjukkan adanya pengaruh positif antara kapasitas serap terhadap kewirausahaan korporasi, bahkan secara langsung mempengaruhi keunggulan kompetitif itu sendiri. Modal sosial juga berpengaruh secara positif terhadap kewirausahaan korporasi.

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ABSTRACTThis study discusses the effect of corporate entrepreneurship on the competitiveness of branch office as a representative in the banking industry. To excel, Branch Office should be able to recognize and take advantage of the surrounding environment. Therein lies the role of corporate entrepreneurship to cultivate business potential starting from just information. Sources of information may come from surrounding environments or as a result of interaction with the branch office another party. This study attempted to see how they affect the absorptive capacity and social capital to entrepreneurial corporations that contribute to competitive advantage. Research carried out on the branch head PT Bank Mandiri Persero Tbk at Jakarta, Bogor, Depok, dan Tangerang. The results show the positive influence of the absorption capacity of the corporate entrepreneurship, and even directly affect the competitive advantage in itself. Social capital also affect positively on corporate entrepreneurship. "

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