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"Menghadapi persaingan pasar otomotif yang semakin ketat brand personality menjadi aspek yang esensial untuk membangun hubungan antara merek dengan konsumen potensialnya Peningkatan jumlah pengguna media sosial tertuma Instagram di Indonesia dimanfaatkan oleh pemasar sebagai alat untuk memasarkan produk ide maupun brand personality dari sebuah merek Melalui kegiatan pemasaran pada media sosial brand personality dibangun melalui konten yang memiliki asosiasi terhadap produk asosiasi terhadap korporat dan asosiasi terhadap pengguna Asosiasi terhadap pengguna yang menunjukan seperangkat karakteristik dari pengguna suatu produk di dalam sebuah iklan atau promosi terbukti menjadi faktor yang paling signifikan mempengaruhi terbentuknya brand personality Hayes 2008 Penggunaan model figur publik serta Key Opinion Leader dapat memperkuat terciptanya asosiasi terhadap pengguna pada benak target konsumen Berdasarkan temuan tersebut tulisan ini akan memaparkan bagaimana cara Mercedes Benz membangun brand personality melalui pemilihan serta penggunaan figur dan Key Opinion Leader untuk membangun asosiasi pengguna dari produknya melalui media sosial Instagram.

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To survive the automotive market competition that critically increasing brand personality become an essential aspect to build an engagement between the brand and it's potential consumers The increasing number of social media user especially Instagram in Indonesia were utilized by the marketers to promote their products ideas or even brand personality Through social media marketing activities brand personality was built by contents that associated with the product corporate and the user itself Image of user user imagery that showing a set of characteristic from the user inside an advertisement or promotion proved to be the most significant factor to build brand personality Hayes 2008 The use of models public figures and key opinion leaders could help the brand creating the user imagery easily in consumer's perception Based on these findings this paper will elaborate how Mercedes Benz Indonesia build their brand personality through various choices of figure and key opinion leader that are utilized to create user imagery on social media Instagram."

"The escalation of the Israel-Palestine conflict has garnered global attention. Public condemnation through mass boycotts of pro-Israel products has significantly impacted capital markets, particularly the sharia stock market in countries with Muslim majority populations. The volatility of sharia stock returns becomes a crucial focal point in this context as it serves as a sensitive indicator of geopolitical events and changes in investor sentiment. This study investigates the connection between the volatility of sharia stock returns in Indonesia and investor sentiment as a result of the Israel-Palestine conflict. Researchers use the GARCH (1,1) model to look at how investor sentiment and the conflict between Israel and Palestine affect the volatility of Sharia stock returns indexed by the Jakarta Islamic Index (JII), using monthly data from January 2012 to February 2024. The researchers hypothesized that investor sentiment and the Israeli-Palestine conflict affect Islamic stock returns in Indonesia, but the results of this study show that the two factors have no effect on Islamic stock returns. The findings of this research provide valuable insights for financial market practitioners, investors, and regulators in understanding the impact of geopolitical conflicts on the capital market, particularly in the context of sharia stocks in Indonesia. By considering investor sentiment factors and market fluctuations triggered by such geopolitical events, this study provides a stronger foundation for wise investment decision-making and effective risk management, thereby enhancing the stability and performance of sharia capital markets in the future."

"The history of partition in the twentieth century is one steeped in controversy and violence. Literature, Partition and the Nation State offers an extended study of the social and cultural legacies of state division in Ireland and Palestine, two regions where the trauma of partition continues to shape political events to this day. Focusing on the period since the 1960s, when the original partition settlements in each region were challenged by Irish and Palestinian nationalists, Joe Cleary's book contains individual chapters on nationalism and self-determination; on the construction of national literatures in the wake of state division; and on influential Irish, Israeli and Palestinian writers, film-makers and public intellectuals. Cleary's book is a radical and enthralling intervention into contemporary scholarship from a range of disciplines on nations and nationalism. It will be of interest to scholars in Cultural and Post-Colonial Studies, Nations and Nationalism, Irish Literature, Middle East Studies and Modern History"

"The history of partition in the twentieth century is one steeped in controversy and violence. Literature, Partition and the Nation State offers an extended study of the social and cultural legacies of state division in Ireland and Palestine, two regions where the trauma of partition continues to shape political events to this day. Focusing on the period since the 1960s, when the original partition settlements in each region were challenged by Irish and Palestinian nationalists, Joe Cleary's book contains individual chapters on nationalism and self-determination; on the construction of national literatures in the wake of state division; and on influential Irish, Israeli and Palestinian writers, film-makers and public intellectuals. Cleary's book is a radical and enthralling intervention into contemporary scholarship from a range of disciplines on nations and nationalism. It will be of interest to scholars in Cultural and Post-Colonial Studies, Nations and Nationalism, Irish Literature, Middle East Studies and Modern History."

"Merek "Urban Decay" merupakan salah satu merek kosmetik mewah yang cukup terkenal di pasar internasional. Ciri khas brand 'Urban Decay' high-end dan eksklusif menyasar generasi milenial. Penelitian ini menjelaskan pengaruh Kredibilitas Opinion Leader, Kredibilitas Merek, Norma Subyektif, Sikap Merek, Terhadap Niat Membeli Kosmetik Lipstik Merek 'Urban Decay' (Survei: Mahasiswa Fakultas Ilmu Komunikasi, Universitas Indonesia). Metodologi penelitian menggunakan pendekatan kuantitatif dan teknik pengambilan sampel adalah sensus atau total sampling, dengan jumlah sampel penelitian yang diolah sebanyak 230 responden. Data penelitian diperoleh dengan menyebarkan kuesioner dan dianalisis menggunakan regresi berganda (regresi linier berganda) yang diolah dengan menggunakan aplikasi statistik SPSS 24. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial opini pemimpin, norma subyektif, sikap merek berpengaruh signifikan terhadap niat beli kosmetik lipstik merek Urban Decay. Variabel yang memberikan pengaruh paling kuat dan paling signifikan terhadap niat beli kosmetik lipstik merek Urban Decay adalah norma subjektif. Kemudian diikuti oleh variabel opini leader, kemudian sikap terhadap merek.

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The "Urban Decay" brand is one of the most well-known luxury cosmetic brands in the international market. The distinctive feature of the high-end and exclusive 'Urban Decay' brand is targeting the millennial generation. This research explains the influence of Opinion Leader Credibility, Brand Credibility, Subjective Norms, Brand Attitude, Towards the Intention to Buy Lipstick Cosmetics Brand 'Urban Decay' (Survey: Student of the Faculty of Communication Sciences, University of Indonesia).

The research methodology uses a quantitative approach and the sampling technique is census or total sampling, with the number of research samples processed as many as 230 respondents. The research data were obtained by distributing questionnaires and analyzed using multiple regression (multiple linear regression) which was processed using the SPSS 24 statistical application.

Based on the results of the study showed that partially the opinion of the leader, subjective norms, and brand attitude have a significant effect on the purchase intention of Urban Decay brand lipstick cosmetics. The variable that has the strongest and most significant influence on the purchase intention of Urban Decay lipstick cosmetics is the subjective norm. Then followed by the opinion variable leader, then the attitude towards the brand."

"In March 2020, an Indonesian actress or celebrity influencer, Tara Basro, posted a viral Instagram post on body positivity. Despite garnering public support for her view on body positivity, she also received criticism from the Indonesian Ministry of Communication and Information due to her photo being considered as inappropriate content. This controversy highlighted the role of Tara Basro in bringing up the subject of accepting body positivity within the Indonesian public. A contet analysis of primary sources through media outlets shows the effectiveness of Tara Basro as a Key Opinion Leader (KOL) to raise awareness through Instagram in Indonesian context. This analysis adopts the concept of Stimulus Organism Response (SOR) Theory, Rhetorical Tradition of Persuasive Communication and Information-Based Communication Model. The main findings indicates the spreadability of content in Instagram as a social media is strongly associated with the contribution of influencers, which act as the KOL that exemplifies value to their followers. The awareness being raised is not only from one-way communication, but also creating audience engagement, which indicates two-way communication process. Therefore, the expansion of body positivity awareness has increased, and more people have been exposed to this.

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Pada Maret 2020, aktris atau influencer selebriti Indonesia, Tara Basro, memposting konten Instagram yang beredar luas mengenai body positivity. Meskipun mendapat dukungan publik atas pandangannya tentang body positivity, ia juga mendapat kritik dari Kementerian Komunikasi dan Informatika (Kominfo) Republik Indonesia. Kontroversi ini menyoroti peran Tara Basro dalam mengangkat isu body positivity diantara masyarakat Indonesia karena fotonya dianggap sebagai konten yang tidak sesuai. Konten analisis terhadap sumber primer melalui media, menunjukkan efektivitas Tara Basro sebagai Key Opinion Leader (KOL) dalam meningkatkan pemahaman publik terhadap isu body positivity melalui Instagram dalam konteks masyarakat Indonesia. Analisis ini menggunakan konsep Stimulus Orgaism Response (SOR), Tradisi Retorika Komunikasi Persuasif dan Model Komunikasi Berbasis Informasi. Temuan utama menunjukkan bahwa penyebaran konten di Instagram sebagai media sosial dikaitkan dengan kontribusi influencer, yang bertindak sebagai KOL memproyeksikan nilai yang mereka anut kepada para pengikutnya di media sosial. Kesadaran yang dimunculkan tidak hanya dari komunikasi satu arah, tetapi juga menciptakan audience engagement yang menandakan adanya proses komunikasi dua arah. Oleh karena itu, perluasan kesadaran body positivity telah meningkat, dan lebih banyak orang telah terpapar oleh isu tersebut."

"Penelitian ini dilakukan untuk melihat apakah ada pengaruh antara penyimpangan perilaku organisasi dengan interaksi yang dilakukan karyawan, yaitu: interaksi karyawan dengan pimpinannya, interaksi karyawan dengan rekan sekerjanya yang diukur melalui kekompakan dan kohesivitas tim, serta apakah ada pengaruh dari konflik keluarga dengan pekerjaan terhadap timbulnya penyimpangan perilaku organisasi di dua Instansi Pemerintah, yaitu Kepolisian Negara RI (Polri) dan Badan Search and Rescue Nasional (Basarnas) sebagai organisasi yang berorientasi pada pelayanan masyarakat. Hasil analisis menunjukkan tidak ada pengaruh dari hubungan atasan - bawahan terhadap penyimpangan perilaku organisasi. Analisis juga menujukkan adanya korelasi negatif antara kohesivitas tim terhadap penyimpangan perilaku organisasi. Sedangkan konflik keluarga - pekerjaan berkorelasi positif terhadap penyimpangan perilaku organisasi. Hasil analisis juga menunjukkan bahwa untuk organisasi yang berbeda, penyimpangan perilaku organisasi yang terjadi dapat dipengaruhi oleh hal yang berbeda pula.

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This study is intended to see the influence of factors in employee interactions: interactions with leaders, measured by the leader - member exchange (LMX); interactions between employee, measured by team cohesiveness (TC); and interaction in the family, measured by family - work conflict (FWC) to organizational misbehavior (OMB), in two govemmental organization: Indonesian National Police and National Search and Rescue Agency as they has public Service orientation. The result shows that there is no influence between the leaders - member exchange to organizational misbehavior. Analysis also shows negative correlation between team cohesiveness with organizational misbehavior in National Search and Rescue Agency but shows otherwise in Indonesia National Police. There is also influence from family - work conflict to organizational misbehavior, and the correlation value is positive. Analysis also shows that for different organization, there might be different variables that influence organizational misbehavior."

"This study offers an extended study of the social and cultural legacies of state division in Ireland and Palestine. Focusing on the period since the 1960s, when the original partition settlements in each region were challenged by Irish and Palestinian nationalists, Joe Cleary's book contains individual chapters on nationalism and self-determination; on the construction of national literatures in the wake of state division; and on influential Irish, Israeli and Palestinian writers, film-makers and public intellectuals."

"ABSTRAKIdentity Conflict adalah ketidaksesuaian yang dirasakan seseorang pada dua atau lebih identitasnya. Penelitian ini bertujuan untuk mengetahui apakah positive gender identity dan female role model berpengaruh terhadap identity conflict dan berdampak pada emotional exhaustion dengan sampel pemimpin wanita (N=151) di Indonesia. Metode dalam penelitian ini menggunakan survey online. Hasil penelitian menunjukkan bahwa female role model tidak berpengaruh terhadap identity conflict. Ditemukan bahwa positive gender identity berpengaruh negatif signifikan terhadap identity conflict dan identity conflict berpengaruh positif signifikan terhadap emotional exhaustion.

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ABSTRACTIdentity conflict is an incongruence perceived by someone in two or more identities. This research is aimed to examine whether positive gender identity and female role model had any effect on identity conflict and in the end towards emotional exhaustion. Sample of this research are women leaders in Indonesia (N=151). The method used in the study is online survey. The results shows that there are no effect between female role model toward identity conflict. There are negatively significant effect of positive gender identity toward identity conflict and positively significant effect of identity conflict toward emotional exhaustion"