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"Analisis Situasi - Rendahnya minat baca di kalangan anak muda Indonesia- Kebangkitan sastra Indonesia- Kurangnya media sebagai wadah penyalur kreativitas anak muda dalam menulisManfaat - Sebagai wadah untuk menyalurkan karya-karya sastra dari para penulis muda serta wadah untuk menemukan bibit-bibit baru penulis muda Indonesia berbakat- Sebagai saluran untuk mencari informasi yang berkaitan dengan dunia sastra dan literatur Indonesia serta perbukuan pada umumnya- Memperkenalkan aspek-aspek dunia sastra Indonesia kepada pembaca, khususnya anak muda secara menarik - Memperkaya khazanah pembaca tentang sejarah dan dunia seni sastra Indonesia pada umumnya- Memberikan hiburan, inspirasi, serta kesenangan akan membaca dan menulis bagi para pembaca yang menyukai sastra Indonesia, sehingga tercipta generasi Indonesia yang bukan hanya penikmat tapi juga kreatif dan bisa menciptaTujuan - Menjadi wadah untuk anak muda berkreasi lewat tulisan- Mengajak pembaca, terutama anak muda, agar lebih mengerti, mengenal, dan bisa mengapresiasi sastra Indonesia- Menyebarkan gagasan bahwa sastra itu bukan milik kalangan tertentu saja dan memiliki aturan-aturan baku yang kaku- Mendorong anak muda untuk semakin mencintai membaca dan menulis melalui sastra IndonesiaStrategi Menciptakan media cetak dalam format majalah full colour yang membahas sastra Indonesia dengan cara penyajian yang disesuaikan untuk pembaca anak muda dan dewasa yang masih berjiwa muda Khalayak Sasaran- Utama: anak muda usia 21-30 tahun, SSE A-B, senang membaca buku, menulis, berkegiatan seni di waktu luangnya, menghabiskan waktu luangnya dengan pergi ke toko buku, nongkrong di kedai kopi dan browsing internet, berdomisili di DKI Jakarta dan Depok- Kedua: calon pembaca berusia di atas 30 tahun dan di bawah 21 tahun, yang memang memiliki kegemaran menulis dan ketertarikan di dunia sastra Indonesia. Pesan Kunci ?Rumah Bermain Kata untuk Semua!?Program - Nama majalah: RumahKata- Konsep dasar: Sastra Indonesia: dari, oleh, dan untuk anak muda- Data teknis: Format/ ukuran: 25,5 cm X 17,5 cm Jumlah halaman: 72 halaman (70 halaman isi +cover) Warna: CYMK Jenis kertas: Art Carton 220 gr, laminating glossy(sampul), Art Paper 120 gr (isi) Oplah (edisi perdana): 5.000 eksemplarJadwal Juli 2008 ? Januari 2009Anggaran Pemasukan : Rp 903.000.000Pengeluaran : Rp 520.900.000 ?Perkiraan Laba : Rp 382.100.000Evaluasi Melakukan evaluasi dengan melihat seluruh proses produksi

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Situation Analysis- The low level of the reading interest of Indonesian young adults? circle- The resurgence of Indonesian literature- The lack of the media as a forum to distribute young adults? creativity in writingAdvantage - As the forum to distribute literary works from the young writers as well as the forum to find new seeds of talented young Indonesian writers- As the channel to look for information that is linked with the world of literature and Indonesian literature, as well as book matters, generally- To introduce many aspects of the world of Indonesian literature to the readers, especially the young adults, interestingly- Enriches the readers? treasury about the history and the world of Indonesian literature, generally- Gives entertainment, inspiration, as well as the excitement of reading and wroting for the readers who likes Indonesian literature, so as make the Indonesian generation creativeObjective - To be the forum for young adults that?s created through writings- Asks the readers, especially the young adults, to be more understood, knew, and could appreciate Indonesian literature- Spreads the idea that the literature is not property of the certain circle and has stiff standard rules- Pushes the young adults to increasingly love reading and wroting through Indonesian literature Strategy To create a print media in full colour magazine format that discusses Indonesian literature by means of the presentation that is matched for the young adults and mature readers who is still animated youngTarget Market - Primary: the young adults age 21-30 years old, SSE A-B, like reading books, writing, doing art in their spare time, spending their spare time by going to the book shop, sitting idle in the cafe and browsing the internet, are domiciled at Jakarta and Depok- Secondary: the prospective reader that are above 30 years old and under 21 years old, that indeed have writing as their hobby and interest in Indonesian literature Key Message ?House of Playing Words for All!?Program - Magazine Title: RumahKata- Basic concept: Indonesian literature: from, of, and for young adults- Technical data: Format/ size: 25,5 cm X 17,5 cm Pages: 72 pages (70 content pages + cover) Colour: CYMK Paper: Art Carton 220 gr, laminating glossy (cover),Art Paper 80 gr (content) Circulation (first edition): 5.000 copiesSchedule July 2008 ? January 2009Budget Income : Rp 903.000.000Expenses : Rp 520.900.000 ?Estimate Profit : Rp 382.100.000Evaluation Evaluation held by staff meeting and throughout productionprocess"

"Summary: Herbert George Wells was born on September 21st, 1866 at Atlas House, 46 High Street, Bromley, Kent. He was the youngest of four siblings and his family affectionately knew him as 'Bertie'. The first few years of his childhood were spent fairly quietly, and Wells didn't display much literary interest until, in 1874, he accidentally broke his leg and was left to recover in bed, largely entertained by the library books his father regularly brought him. Through these Wells found he could escape the boredom and misery of his bed and convalescence by exploring the new worlds he encountered in these books. From these humble beginnings began a career that was, after several delays, to be seen as one of the most brilliant of modern English writers. Able to write comfortably in a number of genres he was especially applauded for his science fiction works such as The Time Machine and War of the Worlds, but his forays into the social conditions of the times, with classics such as Kipps, were almost as commercially successful. His short stories are miniature masterpieces many of which bring new and incredible ideas of science fiction to the edge of present day science fact. Wells also received four nominations for the Nobel Prize in Literature. Despite a strong and lasting second marriage his affairs with other women also brought the complications of fathering other children. His writings and work against fascism, as well as the promotion of socialism, brought him into increasing doubts with and opposition to religion. His writings on what the world could be, in works such as A Modern Utopia, are thought provoking as well as being plausible, especially when viewed from the distressing times they were written in. His diabetic condition pushed him to create what is now the largest Diabetes charity in the United Kingdom. Wells even found the time to run twice for Parliament. It was a long, distinguished and powerfully successful career by the time he died, aged 79, on August 13th, 1946"