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Hasil Pencarian

Ditemukan 174987 dokumen yang sesuai dengan query
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Sabrina Aprilia Jasmine
"Melihat pertumbuhan transaksi perbankan digital yang luar biasa di Indonesia mengakibatkan persaingan bank dalam bertransformasi digital menjadi semakin ketat. Dalam lingkungan kompetitif ini, elemen-elemen seperti kecanggihan, kelengkapan, keamanan, dan estetika fitur aplikasi perbankan digital menjadi alat utama transformasi digital bagi bank. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh system quality, information quality, service quality, dan trust terhadap actual usage pada pengguna Livin’ by Mandiri di DKI Jakarta melalui satisfaction dan reuse intention sebagai variabel mediasi. Menggunakan pendekatan kuantitatif, penelitian ini menyebarkan kuesioner kepada 161 responden yang merupakan pengguna aplikasi Livin’ by Mandiri, berusia minimal 17 tahun, berdomisili di DKI Jakarta, dan pernah melakukan transaksi minimal 2 kali dalam 6 bulan terakhir. Peneliti menggunakan teknik penarikan sampel berupa purposive sampling. Analisis data dilakukan dengan analisis deskriptif, analisis regresi linear, uji F, dan uji T. Hasil penelitian menunjukkan bahwa terdapat pengaruh dari system quality, information quality, trust terhadap reuse intention dan satisfaction. Penelitian juga menunjukkan adanya pengaruh dari reuse intention dan satisfaction terhadap actual usage. Selain itu, hasil penelitian ini menemukan pengaruh dari satisfaction terhadap reuse intention. Kemudian, hasil juga menunjukkan adanya pengaruh quality dimensions terhadap actual usage dimediasi oleh reuse intention pada pengguna aplikasi Livin’ by Mandiri di DKI Jakarta.

Seeing the extraordinary growth of digital banking transactions in Indonesia has resulted in competition for banks in digital transformation becoming increasingly fierce. In this competitive environment, elements such as sophistication, completeness, security and aesthetics of digital banking application features have become the main tools of digital transformation for banks. The aim of this research is to determine the influence of system quality, information quality, service quality, and trust on actual usage among Livin' by Mandiri users in DKI Jakarta through satisfaction and reuse intention as mediating variables. Using a quantitative approach, this research distributed questionnaires to 161 respondents who were users of the Livin' by Mandiri application, aged at least 17 years, domiciled in DKI Jakarta, and had made transactions at least 2 times in the last 6 months. Researchers used a sampling technique in the form of purposive sampling. Data analysis was carried out using descriptive analysis, linear regression analysis, F test, and T test. The research results showed that there was an influence of system quality, information quality, trust on reuse intention and satisfaction. Research also shows the influence of reuse intention and satisfaction on actual usage. Apart from that, the results of this study found the influence of satisfaction on reuse intention. Then, the results also show that there is an influence of quality dimensions on actual usage mediated by reuse intention among users of the Livin' by Mandiri application in DKI Jakarta."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Purba, Zoya Abigel
"Penelitian ini bertujuan untuk menganalisis pengaruh e-service quality terhadap e-satisfaction dengan mediasi e-trust pada aplikasi HRD Portal pada Holding BUMN Jasa Survey. Penelitian ini menggunakan pendekatan kuantitatif dan masuk dalam kategori eksplanatif. Teknik pengambilan sampel menggunakan total sampling. Jumlah sampel pada penelitian ini adalah 82 responden. Instrumen pada penelitian ini menggunakan kuesioner yaitu Google-Form dan kuesioner disebarkan secara online (grup whatsapp, personal chat) dan langsung di lokasi penelitian (Kantor Biro Klasifikasi Indonesia lantai 4, Jakarta). Analisis data menggunakan SEM-PLS (structural Equation Modeling-Partial Least Square) dengan pengolahan data menggunakan perangkat lunak SMARTPLS-3. Dari empat hipotesis yang ada dalam penelitian ini, tiga hipotesis diterima dan satu hipotesis ditolak. Studi ini memberikan rekomendasi pada kualitas layanan pada aplikasi HRD Portal, untuk meningkatkan e-satisfaction dan e-trust pengguna. Tujuannya agar pengguna semakin nyaman dan aman dalam menggunakan aplikasi HRD Portal.

This study aims to analyze the effect of e-service quality on e-satisfaction with e-trust mediation on the HRD Portal application at the Holding BUMN Survey Services. This research uses a quantitative approach and falls into the explanatory category. The sampling technique used total sampling. The number of samples in this study were 82 respondents. The instrument in this study used a questionnaire, namely Google-Form and the questionnaire was distributed online (whatsapp group, personal chat) and directly at the research location (4th floor Office of the Indonesian Classification Biro, Jakarta). Data analysis using SEM-PLS (structural Equation Modeling-Partial Least Square) with data processing using SMARTPLS-3 software. Of the four hypotheses in this study, three hypotheses were accepted and one hypothesis was rejected. This study provides recommendations on service quality in the HRD Portal application, to increase user e-satisfaction and e-trust. The goal is to make users more comfortable and secure in using the HRD Portal application."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Ria Adhiaswati
"Penelitian ini bertujuan untuk mengidentifikasi pengaruh dan hubungan antara brand image, satisfaction, trust, lovemarks (love dan respect) serta brand loyalty untuk kosmetik halal Wardah . Sebanyak 327 data terkumpul dan dianalisis melalui aplikasi statistik SPSS dan LISREL 8.8. Hasil analisis menunjukkan bahwa pelanggan yang mencintai dan menghargai merek, secara signifikan memoderasi hubungan antara satisfaction dan brand loyalty, hal tersebut berarti bahwa lovemarks berguna untuk mengeksplorasi pengembangan yang menghasilkan brand loyalty. Kemudian juga brand image ditemukan sebagai pemicu satisfaction dan brand trust, satisfaction mempengaruhi brand trust, dan brand loyalty. Penelitian ini berkontribusi pada literatur, yang secara empiris berteori tentang pembentukan loyalitas merek di industri kosmetik halal Wardah.

This research aimed to identify structural associations among image, satisfaction, trust, lovemarks (love and respect for a particular brand) and brand loyalty for halal cosmetic Wardah . A total of 327 pieces of data were analyzed through the SPSS and LISREL 8.8. It was found that customers’ brand love and respect significantly moderated the relationship between satisfaction and brand loyalty, suggesting that the theory of lovemarks is useful to explore the development of generating brand loyalty. It was also shown that brand image was a helpful originator of satisfaction and trust. Moreover, satisfaction affected trust, and brand loyalty. The current research contributed to the literature, empirically theorizing brand loyalty formation in the halal cosmetic Wardah."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Ahmad Fauzan
"ABSTRAK
Penelitian ini ingin melihat pengaruh pemberian framing berupa berita positif atau negatif terhadap pemberian rating ojek daring. Partisipan berjumlah 344 orang pengguna jasa ojek daring dari Stasiun Tanah Abang, 44,5% laki-laki dan 55,5% perempuan dengan rentang usia 17-67 tahun (M= 36,9, SD=11,042). Penelitian ini menggunakan framing berupa berita positif dan negatif dalam konteks berkendara dengan ojek daring yang terkendala (datang terlambat dan sulit dihubungi). Hasil yang didapatkan adalah tidak terdapat perbedaan yang signifikan antara pengalaman berkendara terkendala dengan framing (berita positif vs negatif) yang diberikan (Χ²(8) = 6.293, p > 0.05). Hal tersebut menegaskan bahwa perlunya dilakukan perbaikan terhadap sistem penilaian pada layanan ojek daring agar penilaian yang diberikan mencerminkan kondisi nyata.

ABSTRACT
The purpose of this research is to examine the effect of giving framing in the form of positive or negative news to online motorcycle taxi ratings. Participants numbered 344 users of online motorcycle taxi services from Tanah Abang Station, 44.5% male and 55.5% female with an age range of 17-67 years (M= 36.9, SD= 11,042). This study uses framing in the form of positive and negative news in the context of driving with online motorcycle taxi constrained (arriving late and difficult to contact). The results obtained are that there is no significant difference between the constrained driving experience and the framing (positive vs negative news) given (Χ²(8) = 6,293, p > 0.05). This confirms that there is a need to improve the assessment system of online motorcycle taxi services so that the assessment given reflects the real conditions."
2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Andy Novrianto
"Dalam beberapa tahun terakhir, layanan streaming video on demand mengalami perkembangan yang sangat pesat, dimana hal tersebut terlihat dari munculnya berbagai layanan video on demand di Indonesia. Melihat hal tersebut maka salah satu perusahaan video on demand, yaitu Netflix selalu berusaha semaksimal mungkin untuk menarik & meningkatkan jumlah pelanggan serta mempertahankan kualitas layanan agar para pelanggan tetap setia menggunakan layanan yang ditawarkan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dimensi electronic service quality terhadap electronic customer satisfaction dan electronic customer loyalty pada pengguna aplikasi Netflix di daerah JABODETABEK. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei kepada 120 responden yang merupakan pelanggan Netflix dan bertempat tinggal di daerah JABODETABEK. Data yang didapatkan diolah menggunakan SPSS dan SmartPLS. Hasil Penelitian ini menunjukkan bahwa beberapa dimensi electronic service quality berpengaruh langsung dan signifikan terhadap electronic customer satisfaction. Lalu electronic customer satisfaction berpengaruh langsung dan signifikan terhadap electronic customer loyalty. Terakhir beberapa dimensi electronic service quality berpengaruh langsung dan signifikan terhadap electronic customer loyalty.

In the last few years, video on demand services have experienced very rapid development, which can be seen from the emergence of various video on demand services in Indonesia. Seeing this, one of the video on demand companies, namely Netflix, always tries its best to attract & increase the number of subscribers and maintain the quality of service so that customers remain loyal in using the services offered. The purpose of this study was to analyze the effect of electronic service quality on electronic customer satisfaction and electronic customer loyalty for Netflix application users in the JABODETABEK area. This research uses a quantitative approach through a survey method to 120 respondents who are Netflix subscribers and live in the JABODETABEK area. The data obtained was processed using SPSS and SmartPLS. The results of this study indicate that the dimension of electronic service quality has a direct and significant effect on electronic customer satisfaction. Then electronic customer satisfaction has a direct and significant effect on electronic customer loyalty. The dimension of electronic service quality has a direct and significant effect on electronic customer loyalty"
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Riri Carissa
"Penelitian ini bertujuan untuk melihat apakah perceived web reputation, perceived web quality dan, e-wom mempengaruhi trust, attitude dan repurchase intention konsumen pada online marketpace di Indonesia. Data yang didapatkan berasal dari 250 responden. Model penelitian dengan tujuh hipotesis ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa variabel perceived web reputation, perceived web quality memiliki pengaruh positif terhadap trust in the website. Pada variabel e-wom credibility tidak memiliki pengaruh positif terhadap trust in the vendor, sedangkan e-wom quality memiliki pengaruh yang positif terhadap trust in the vendor. Variabl trust in the website dan trust in the vendor memiliki pengaruh yang positif terhadap attitude. Attitude memiliki pengaruh yang positif terhadap repurchase intention konsumen.

This research aim to test the influence of perceived web reputation, perceived web quality and e-wom toward trust, attitude and repurchase intention of online marketplace's consumers in Indonesia. The data was collected from 250 respondent and research model was analyzed by Structural Equation Modeling (SEM). The result found that perceived web reputation, perceived web quality positively influence trust in the website. However, e-wom credibility has a negative impact towards trust in the vendor. Furthermore, trust in the vendoris positively influenced by e-wom quality. Trust in the website and trust in the vendor have a positive effect toward attitude. At last, Attitude positively influence repurchase intention.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T52503
UI - Tesis Membership  Universitas Indonesia Library
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Arief Hendarto
"ABSTRAK
Keperayaan dan inovasi diidentifikasi sebagai predictor pada kinerja dalam
hubungan bisnis. Penelitian ini bertujuan untuk mengetahui dampak Trust dan
Innovativeness terhadap Kinerja Supply Chain khususnya perusahaan manufaktur
yang berada di sepanjangJalan Raya Bogor. Responden dalam penelitian ini
adalah 49 perusahaan manufaktur yang berada di sepanjang Jalan Raya Bogor.
Analisa yang digunakan adalah uji regresi berganda dengan menggunakan SPSS
19.0. Hasil penelitian menyatakan bahwa trust memiliki pengaruh terhadap
kinerja supply chain dan innovativeness jua memiliki pengaruh terhadap kinerja
supply chain.

ABSTRACT
Trust and innovativeness is identified as a significant predictor of positive performance in business relationships This study aims to determine the impact of the Trust and Trust and innovativeness is identified as a significant predictor of positive
performance in business relationships.This study aims to determine the impact of
the Trust and Innovativeness on Performance of Supply Chain particularly
manufacturing companies located along Jalan Raya Bogor. Respondents in this
study were 49 manufacturing companies located along Jalan Raya Bogor. The
study states that the trust has no effect on the performance of the supply chain but
innovativeness has an influence on supply chain performance."
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S53170
UI - Skripsi Membership  Universitas Indonesia Library
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Obrien, Rita Cruise
New York: John Wiley & Sons, 2001
650.01 OBR t
Buku Teks  Universitas Indonesia Library
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Arief Anggito Abimanyu
"Penelitian ini bertujuan untuk membahas pengaruh yang diberikan dari Dimensi E-Service Quality terhadap Customer Satisfaction pada pengguna Blu by BCA Digital Digital di Jakarta. Penelitian ini mengunakan pendekatan kuantitatif, melalui teknik purposive-sampling yang dilakukan pada sebanyak 105 responden melalui penyebaran kuesioner secara online menggunakan sosial media dengan platform pengisian kuesioner dengan Google Form. Data yang terkumpul kemudian diolah dengan menggunakan IBM SPSS Statistic 20 melalui analisis statistik deskriptif dan analisis regresi sederhana. Hasil analisis data menunjukan bahwa terdapat pengaruh yang diberikan dari Dimensi E-Service Quality terhadap Customer Satisfaction pada pengguna Blu by BCA Digital Digital di Jakarta.

This study discussed the influence of the E-Service Quality Dimension on Customer Satisfaction for Blu by BCA Digital Digital users in Jakarta. This research uses a quantitative approach, through a purposive-sampling technique which is carried out on as many as 105 respondents through online questionnaires using social media with a questionnaire filling platform with Google Form. The collected data is then processed using IBM SPSS Statistic 20 through descriptive statistical analysis and simple regression analysis. The results of the data analysis show that there is an influence exerted by the E-Service Quality Dimension on Customer Satisfaction for Blu by BCA Digital Digital users in Jakarta."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Debby Erwina
"Kompetisi dan tantangan pada industri penerbangan semakin ketat, salah satunya akibat semakin banyaknya bermunculan maskapai dengan konsep Low Cost Carrier (LCC) dan kebijakan Open Sky Policy ASEAN pada 2015. Oleh karena itu, tentu sangat perlu bagi maskapai untuk mempelajari hal-hal yang mempengaruhi pelanggannya dalam melakukan pembelian. Melalui metode SEM (Structural Equation Modeling), penelitian ini membahas pengaruh Perceived Quality, dengan variabel mediasi Perceived Equity, Perceived Value, Customer Satisfaction, Expected Switching Cost, & Brand Preference terhadap Repurchase Intention pelanggan maskapai Garuda Indonesia yang beroperasi dengan konsep Full Service Carrier (FSC).
Hasil penelitian ini menunjukkan Brand Preference memiliki efek positif secara langsung atas Repurchase Intention, Expected Switching Cost memiliki efek positif secara langsung terhadap Brand Preference, Customer Satisfaction tidak berpengaruh secara langsung terhadap Brand Preference namun berpengaruh terhadap Expected Switching Cost, Perceived Value tidak berpengaruh terhadap Brand Preference namun berpengaruh terhadap Customer Satisafaction, Perceived Equity tidak berpengaruh baik terhadap Customer Satisfaction maupun Perceived Value, sedangkan Perceived Quality Service memiliki pengaruh positif langsung terhadap Perceived Equity Service dan Perceived Value.

Competition and challenges in the aviation industry is getting tighter, due to the increasing number of airlines with the concept of Low Cost Carrier (LCC) and the Open Sky Policy in 2015. Therefore, it is certainly very necessary for the airlines to learn the things that influence customers in their purchasing decision. Through the method of SEM (Structural Equation Modeling), this study discusses about the influence of Perceived Quality, with mediating variables of Perceived Equity, Perceived Value, Customer Satisfaction, Switching Expected Cost, & Brand Preference towards Repurchase Intention from Garuda Indonesia airline customers that operate with the concept of Full Service Carrier (FSC).
The results of this study showed that Brand Preference has a direct positive effect on the Repurchase Intention, Expected Switching Cost has a direct positive effect on Brand Preference, Customer Satisfaction has no direct influence on Brand Preference but have influence to the Expected Switching Cost, Perceived Value has no effect on Brand Preference but have influence to Customer satisfaction, Perceived Equity has no effect either on Customer Satisfaction or Perceived Value, while Perceived Quality Service has a direct positive effect on Perceived Equity Services and Perceived Value.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
T38597
UI - Tesis Membership  Universitas Indonesia Library
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