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"Perkembangan digital di Indonesia mengalami peningkatan yang berdampak pada kenaikan intensi berbelanja online. Ulasan yang terdapat di e-commerce merupakan hal yang mampu memengaruhi intensi membeli konsumen karena konsumen sering kali bergantung dari ulasan yang dituliskan oleh pembeli sebelumnya pada produk yang sama. Penelitian ini bertujuan untuk menganalisis pengaruh valensi dan volume dari ulasan online terhadap intensi membeli konsumen. Metode yang digunakan adalah kuantitatif dengan pendekatan eksperimental, dimana data dikumpulkan melalui kuesioner yang dibagikan kepada partisipan dengan rentang usia 18-29 tahun. Total partisipan yang didapatkan yaitu 222 orang. Hasil analisis menunjukkan bahwa valensi online memiliki pengaruh signifikan terhadap intensi membeli konsumen. Namun, variabel volume ulasan tidak menunjukkan adanya pengaruh yang signifikan terhadap intensi membeli konsumen. Selain itu, tidak ditemukan pula adanya interaksi antara valensi dan volume ulasan online dalam memengaruhi intensi membeli konsumen.

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The digital development in Indonesia has significantly increased, leading to a rise in online buying intention. Reviews on e-commerce platforms play a crucial role in influencing consumer purchase intention, as consumers often rely on reviews written by previous buyers of the same product. This study aims to analyze the impact of the valence and volume of online reviews on consumer buying intention. The research employed a quantitative method with an experimental approach, where data was collected through questionnaires distributed to participants aged 18-29 years. A total of 222 participants were obtained. The analysis results indicate that the valence of online reviews has a significant effect on consumer purchase intention. However, the review volume does not show a significant influence on consumer purchase intention. Additionally, no interaction between the valence and volume of online reviews was found in affecting consumer purchase intention."

"Penelitian ini berfokus pada intensi pembelian konsumen generasi X yang sebagian besar memiliki daya beli yang kuat. Berdasarkan sampel 190 responden generasi X di Indonesia, peneliti menguji pengaruh variabel personal awareness of security, personal innovativeness, perceived ease of purchasing, dan perceived usefulness terhadap online purchase intention dengan menjadikan variabel attitude towards online purchase dan habitual online usage sebagai variabel mediasi dan menggunakan metode analisis data berbasis structural equation modelling SEM. Hasilnya, nilai personal awareness of security yang rendah menunjukkan kekhawatiran konsumen generasi X terhadap situs e-commerce, lalu personal innovativeness dan perceived usefulness menjadi faktor penting yang menentukan intensi pembelian online, sedangkan perceived ease of purchasinghanya berpengaruh secara langsung terhadap intensi pembelian online tanpa dimediasi oleh kedua variabel mediasi. Temuan dalam penelitian ini diharapkan memiliki implikasi bagi para peneliti, pelaku bisnis e-commerce dan pihak ritel dengan target di segmen generasi X, di mana harapannya adalah mereka mampu memahami secara lebih baik karakteristik target konsumennya dan dapat merumuskan strategi online yang lebih baik.

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This study focuses on the intention of purchasing of consumer generation X which mostly have a strong purchasing power. Based on a sample of 190 respondents of generation X consumers in Indonesia, the researcher examined the effect of personal awareness of security, personal innovativeness, perceived ease of purchasing, and perceived usefulness toward online purchase intention by making the attitude towards online purchase and habitual online usage as mediator variables and using SEM based data analysis method. As a result, the low personal awareness of security pointed to the worries of generation X consumers on e commerce, on the other hand personal innovativeness and perceived usefulness became important factors in determining online purchasing intention, while perceived ease of purchasing affects directly the intention of online purchase without any mediation on both mediator variables. The findings in this study are expected to have implications for researchers, e commerce and retailers with a target in the generation X consumers, with expectations that they get better understanding of the characteristics of their target customers thus they can formulate better online strategies."

"Penelitian ini menggunakan Tehcnology Acceptance Model (TAM) yang sudah banyak digunakan untuk melihat bagaimana penerapan atau penerimaan suatu teknologi. Pada konteks penelitian ini adalah, melihat bagaimana penerapan atau penerimaan teknologi E-Commerce pembelian pakaian oleh konsumen muslim di Indonesia, serta melihat bagaimana pengaruh dari Subjective Norms dan Online Shopping Anxiety-nya. Penelitian ini juga menggunakan religious commitment sebagai variabel moderasi. Berjumlahkan 666 responden, penelitian ini menggunakan metode Structural Eqaution Modeling (SEM) untuk menganalisis data.

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This study uses the Technology Acceptance Model (TAM) which has been widely used to see how the adoption or acceptance of a technology is. This study wants to see how the adoption or acceptance of E-Commerce technology for clothing purchases by Muslim consumers in Indonesia, as well as seeing how the influence of Subjective Norms and their Online Shopping Anxiety. This study also uses a religious commitment as a moderating variable. With 666 respondents in total, this study used the Structural Equation Modeling (SEM) method to analyze the data."

"Dengan pertumbuhan Internet dan teknologi selama bertahun-tahun, telah terjadi pergeseran dalam cara penjual dan pembeli yang terlibat di pasar berinteraksi. Salah satu perkembangan yang disebutkan di atas disebut streaming langsung, yang melibatkan individu yang menyiarkan video langsung atau real-time tentang apa pun yang mereka inginkan di Internet. Dalam hal ini, penjual yang menggunakan streaming langsung dapat secara efektif memamerkan produk dan layanan mereka secara real-time, sebingga memungkinkan pembeli untuk terlibat dalam pengalaman yang lebih interaktif dibandingkan metode tradisional dengan mengurangi jarak virtual dan ketidakpastian dalam berbisnis di saluran online. Tren livestreaming telah mengembangkan dan mentransformasi e-commerce seperti Shopee dan Tokopedia. Kedua platform e-commerce tersebut merupakan pemimpin pasar dalam lanskap e-commerce Indonesia, dan masing-masing memiliki layanan yang menawarkan streaming langsung. Indonesia adalah salah satu negara terpadat dan terbesar di dunia yang menjadikannya salah satu negara pengguna Internet terbesar di dunia. Tujuan dari penelitian ini adalah untuk melihat pengaruh faktor-faktor yang mempengaruhi niat membeli peserta livestreaming e-commerce, yaitu kehadiran sosial dan identifikasi konsumen-streamer. Penelitian ini melibatkan 112 partisipan dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS - SEM). Menurut penelitian ini, kehadiran sosial dan identifikasi konsumen-streamer mempunyai pengaruh yang signifikan dan positif terhadap niat membeli pemirsa siaran langsung e-commerce.

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With the growth and development of the Internet and technology throughout the years, there has been a shift in the methods that sellers and buyers engage in the market. One development is livestreaming, it involves individuals broadcasting a real-time or live video of anything that they want on the Internet. In this case, sellers who use livestreaming can showcase their products and services in real-time, allowing buyers to engage in a more interactive shopping by reducing the virtual distance and uncertainty of doing businesses in online channels. The latest trend of livestreaming also affected e-commerce platforms such as Shopee and Tokopedia. Both platforms are the market leaders in Indonesian e-commerce landscape, with both offering livestreaming services. Indonesia is both one of the populous and biggest countries in the world which leads to it having one of the largest internet users in the world. Thus, this study aims to understand the effects of social presence and consumer-streamer identification. This study included 112 participants and was analysed using Partial Least Squares - Structural Equation Modelling (PLS - SEM). According to this study, social presence and consumer-streamer identification hasve a significant and positive effect toward the purchase intention of an e-commerce livestreaming viewers."

"Perkembangan ekonomi digital di Indonesia semakin berkembang pesat. Jumlah pengguna Electronic Commerce (e-commerce) di Indonesia juga diproyeksikan meningkat terus menerus. Terdapat berbagai alasan pendorong customer berbelanja di e-commerce. Ulasan online konsumen mempunyai pengaruh yang cukup signifikan terhadap perilaku pembelian konsumen dan telah menjadi sumber informasi penting bagi konsumen, memengaruhi sekitar 20–50% keputusan pembelian online. Kondisi saat ini, E-commerce XYZ belum melakukan research atau investigasi lebih lanjut terkait faktor-faktor apa saja yang dapat membuat customer memberikan ulasan. Tujuan dari penelitian adalah untuk menganalisis beberapa faktor yang memengaruhi niat pelanggan memberikan ulasan online / electronic word of mouth (EWOM). Penelitian ini diharapkan dapat menjadi pembelajaran untuk meningkatkan product review rate, yang erat kaitannya dengan kepuasan pelanggan dan akan berpengaruh terhadap kenaikan add to cart rate. Penelitian dilakukan dengan metode campuran, yaitu secara kuantitatif dengan menyebarkan kuesioner dan secara kualitatif dengan melakukan wawancara. Dalam penelitian ini, beberapa kerangka model yang dipilih berdasarkan analisis faktor dan adopsi dari studi-studi sebelumnya yaitu model kesuksesan sistem informasi dari DeLone &McLean yang mengintegrasikan teori kualitas e-service, serta teori determinasi diri dan social influence yang diadopsi dari teori UTAUT.Kuesioner disebar secara online melalui google form. Pengolahan analisis statistik yang digunakan adalah Partial Least Square (PLS) dengan tools SmartPLS v.4. Hasil dari penelitian memberikan kesimpulan bahwa e-service quality, attitude & customer satisfaction memengaruhi niat pelanggan memberikan ulasan online secara positif. Hipotesis bahwa delivery condition memengaruhi e-service quality secara positif, ditolak. Kemudian dilakukan wawancara dan analisis tematik untuk eksplorasi masalah dan pemberian rekomendasi yang difokuskan kepada hasil hipotesis yang diterima.

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The digital economy in Indonesia is growing rapidly. The number of Electronic Commerce (e-commerce) users in Indonesia is also projected to continuously increase. There are various motivating reasons for customers to shop on e-commerce platforms. Online consumer reviews have a significant influence on consumer buying behavior and have become a crucial source of information for consumers, affecting about 20–50% of online purchase decisions. Currently, E-commerce XYZ has not conducted further research or investigation into the factors that can prompt customers to leave reviews. The purpose of this study is to analyze several factors that influence customers' intentions to provide online reviews, or electronic word of mouth (EWOM). This research is expected to provide insights to enhance the product review rate, which is closely related to customer satisfaction and is likely to impact the increase in the add-to-cart rate. The research was conducted using mixed methods, namely quantitatively by distributing online questionnaires and qualitatively by conducting interviews. In this study, selected frameworks are based on factor analysis and adoption from previous studies, including the DeLone & McLean information system success model that integrates the theory of e-service quality, as well as self-determination theory and social influence adopted from the UTAUT theory.

Questionnaires were distributed online via Google Forms. The statistical analysis method used is Partial Least Square (PLS) with SmartPLS v.4 tools. The findings of the study conclude that e-service quality, attitude, and customer satisfaction positively influence the customers' intention to provide online reviews. The hypothesis that delivery condition positively affects e-service quality was rejected. Subsequently, interviews and thematic analysis were conducted to explore issues and provide recommendations focused on the accepted hypothesis results."

"Diprediksi dalam waktu yang tidak lama lagi, transaksi di pasar modal akan didominasi oleh perangkat mobile dengan pengguna dari generasi millennial. Terdapat 3 fenomena yang mendasari prediksi ini yakni, 1 meningkatnnya ketertarikan dan jumlah pemodal dari masyarakat muda Hasan, 2017 , 2 kehidupan sehari-hari generasi millennial yang dekat dengan teknologi Allameh Jafari 2010; Hameed et al. 2010; APJII, 2016 , dan 3 penggunaan smartphone yang sudah sangat luas e-marketer, 2014; APJII, 2016 . Untuk melihat lebih dalam fenomena tersebut maka, dilakukan penelitian yang bertujuan untuk menganalisis pengaruh financial risk tolerance, performance expectancy, effort expectancy, social influence, dan perceived risk security risk, economic risk, dan functional risk terhadap behavioral intention to use mobile trading. Penelitian ini melibatkan 166 pemodal yang belum pernah menggunakan mobile trading, berumur lebih dari 17-39 tahun. Data diolah menggunakan Lisrel dengan metode Struktural Equation Modelling. Hasil penelitian menunjukkan bahwa performance expectancy dan social influence memiliki pengaruh positif signifikan terhadap behavioral intention to use mobile trading. Sedangkan, financial risk tolerance, effort expectancy, security risk, economic risk, dan functional risk tidak berpengaruh signifikan terhadap behavioral intention to use mobile trading.

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In the near future, transaction activity in stock market will be dominated by mobile device mostly used by millennial generation. There are 3 phenomenons regarding this predictions, those are 1 younger generation rsquo s interest and amount in stock market is increasing Hasan, 2017 , 2 the generation rsquo s strong relation with technology Allameh Jafari 2010 Hameed et al. 2010 APJII, 2016 , and 3 smartphone user rapid growth e marketer, 2014 APJII, 2016 . So, to give more explanation about these phenomenon, this study conducted to analize the effect of financial risk tolerance, performance expectancy, effort expectancy, social influence, and perceived risk security risk, economic risk, dan functional risk to behavioral intention to use mobile trading. There are 166 investors that has never been use mobile trading, at the age of 17 ndash 39 years old participate in this study. Data processed using Lisrel with Struktural Equation Modelling method. The results, showing that performance expectancy and social influence is positive significantly influence behavioral intention to use mobile trading. However, financial risk tolerance, effort expectancy, security risk, economic risk, and functional risk have no significant influence to behavioral intention to use mobile trading."

"Penelitian ini dirancang untuk menguji pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri, serta menguji peran social desirability bias sebagai moderator dalam pengaruh tersebut. Etnosentrisme konsumen diukur menggunakan instrumen Consumer Ethnocentrism Tendency Scale (CETSCALE). Sikap eksplisit diukur menggunakan instrumen skala semantik diferensial, sedangkan sikap implisit diukur menggunakan instrumen Implicit Association Test (IAT). Sementara social desirability bias diukur menggunakan instrumen Marlowe-Crowne Social Desirability Scale (M-C SDS). Sebanyak 104 mahasiswa berusia 17-24 tahun berpartisipasi dalam penelitian ini. Berdasarkan analisis pengaruh menggunakan simple regression analysis, ditemukan bahwa etnosentrisme konsumen berpengaruh secara signifikan pada sikap eksplisit terhadap merek dalam negeri (β = 0,234, p < 0,05) dan juga pada sikap implisit (β = -0,267, p < 0,05), namun tidak berpengaruh signifikan pada sikap eksplisit terhadap merek luar negeri (β = 0,120, p > 0,05). Sementara social desirability bias tidak signifikan berperan sebagai moderator dalam pengaruh-pengaruh tersebut (R2 = 0,015; p > 0,05). Maka dari itu, dapat disimpulkan bahwa etnosentrisme konsumen memang berpengaruh terhadap sikap konsumen terhadap merek dalam negeri, namun hal tersebut tidak selalu berarti bahwa konsumen menolak merek luar negeri.

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This study was designed to examine the effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brands, and also to test the role of social desirability bias as moderator. Consumer ethnocentrism was measured by Consumer Ethnocentrism Tendency Scale (CETSCALE). Explicit attitude was measured by semantic differential scale, and implicit attitude was measured by Implicit Association Test (IAT). Meanwhile, social desirability bias was measured by Marlowe-Crowne Social Desirability Scale (M-C SDS). There were 104 students aged 17 to 24 years old participated in this study. Based on the effect analysis using simple regression, consumer ethnocentrism was found significantly affect consumer's explicit attitude toward local brand (β = 0,234, p < 0,05) and also consumer's implicit attitude (β = -0,267, p < 0,05), but it didn't significantly affect consumer's explicit attitude toward global brand (β = 0,120, p > 0,05). Meanwhile, the role of social desirability bias as moderator was not found significant (R2 = 0,015; p > 0,05). Therefore, it could be concluded that consumer ethnocentrism did affect consumer's attitude toward local brand, but it didn't necessarily mean that the consumer reject global brand."

"Tujuan dari penelitian ini adalah untuk menganalisa pada konsumen online di Indonesia apakah motivasi hedonik yang terdiri dari adventure, idea, value, social dan relaxation memiliki signifikansi terhadap kecendrungan pembelian impulsif pada konsumen yang melakukan pembelian online, dan juga menemukan dimensi apa dari motivasi hedonik tersebut yang memiliki signifikansi paling besar terhadap kecendrungan pembelian impulsif online. Yang dalam pengumpulan datanya dilakukan penyebaran kuesioner dan dari total 169 sampel kemudian diuji lewat regresi berganda untuk ditemukan signifikansinya. Dan hasil yang didapat adalah bahwa motivasi adventure, idea, value dan relaxation mempunyai nilai signifikansi positif terhadap online impulse buying tendency, dan ditemukan juga bahwa motivasi social tidak memiliki pengaruh signifikansi apapun terhadap online impulse buying tendency.

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The purpose of this research is to explore whether hedonic motivations which consist of adventure, idea, value, social and relaxation of Indonesia consumers have any significant impact on their online impulse buying tendency. And also to find which dimentions of those hedonic motivations that have strongest effect on online impulse buying tendency. An online survey was conducted and from the 169 sampe received, multiple regression method was conducted to test the data sample. And the finding confirm that adventure, idea, value, and relaxation motivation has positive impact on online impulse buying tendency. While social motivation has no significance on online impulse buying tendency."

"Penelitian ini diadakan untuk mengetahui apakah fitur live streaming di e-commerce dengan live streaming perceived value (utilitarian, hedonic, symbolic) memiliki pengaruh terhadap purchase intention. 223 data responden berhasil dikumpulkan selama tiga bulan terakhir dengan persyaratan responden pernah menonton siaran live streaming di website atau aplikasi mobile e-commerce Shopee. Model penelitian ini menggunakan PLS-SEM. Hasil penelitian ini menunjukkan utilitarian value berpengaruh positif terhadap customer trust pada seller, sebaliknya memiliki pengaruh tidak signifikan terhadap customer trust pada produk. Sementara itu utilitarian value tidak memiliki pengaruh terhadap customer engagement dan purchase intention. Selanjutnya, baik hedonic dan symbolic value berpengaruh positif terhadap customer trust secara keseluruhan beserta customer engagement dan purchase intention. Pada akhirnya, customer engagement yang terdapat dalam live streaming memiliki pengaruh paling tinggi secara keseluruhan terhadap purchase intention. Selain itu, penelitian ini juga menjelaskan jenis customer trust dan bagaimana trust in product berpengaruh positif terhadap trust in seller. Temuan ini diharapkan dapat menambah perkembangan literature mengenai live streaming di e-commerce beserta perceived value dalam live streaming, customer trust, customer engagement dan purchase intention

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This study was conducted to determine whether the live streaming feature in e-commerce with live streaming of perceived value (utilitarian, hedonic, symbolic) has an influence on purchase intention. 223 respondent data has been collected over the last three months with the requirement that respondents have watched live streaming broadcasts on the Shopee e-commerce website or mobile application. This research model uses PLS-SEM. The results of this study indicate that utilitarian value has a positive effect on customer trust in the seller, on the other hand, it has no significant effect on customer trust on the product. Meanwhile, utilitarian value has no effect on customer engagement and purchase intention. Furthermore, both hedonic and symbolic values have a positive effect on overall customer trust along with customer engagement and purchase intention. In the end, customer engagement contained in live streaming has the highest overall influence on purchase intention. In addition, this study also explains the types of customer trust and how trust in products has a positive effect on trust in sellers. This finding is expected to add to the development of literature regarding live streaming in e-commerce along with the perceived value in live streaming, customer trust, customer engagement and purchase intention."