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"A comprehensive perspective on human nature by one of the undisputed masters of the psychological sciences The final book by psychology's most eminent modern figure, Dr. Albert Bandura, is the definitive concise presentation of his theoretical views. In Social Cognitive Theory: An Agentic Perspective on Human Nature, Bandura explains how his half-century of research and theory on the determinants of thought and action highlight people's capacity for agency: the ability to exert control over one's actions and the courses of one's development. He further explains how his basic theory and research have been applied, world-wide, for the betterment of the human condition. Readers will find:A thorough introduction to the author’s agentic-perspective on human natureDr. Bandura's theoretical analyses of moral behavior and moral disengagementApplications of the basic principles of Social Cognitive Theory to personal and social change for human bettermentAn essential and groundbreaking resource for educational, health, and personality psychologists, Social Cognitive Theory: An Agentic Perspective on Human Nature will also prove indispensable to social and industrial/organizational psychologists. "

"Mengenai individu dalam proses, menyimpan dan menggunakan komunikasi didalam dunia sosial"

"Social Cognition researchers look at how we make sense of other people and of ourselves. In this book Ziva Kunda provides a comprehensive and accessible survey of research and theory about social cognition at a level appropriate for undergraduate and graduate students, as well as researchers in the field."