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"Written for animal researchers, this book provides a comprehensive guide to the design and statistical analysis of animal experiments. It has long been recognised that the proper implementation of these techniques helps reduce the number of animals needed. By using real-life examples to make them more accessible, this book explains the statistical tools employed by practitioners. A wide range of design types are considered, including block, factorial, nested, cross-over, dose-escalation and repeated measures and techniques are introduced to analyse the experimental data generated. Each analysis technique is described in non-mathematical terms, helping readers without a statistical background to understand key techniques such as t-tests, ANOVA, repeated measures, analysis of covariance, multiple comparison tests, non-parametric and survival analysis. This is also the first text to describe technical aspects of InVivoStat, a powerful open-source software package developed by the authors to enable animal researchers to analyse their data and obtain informative results""

"User Experience (UX) has been employed for new product development, yet few systematic approaches have been developed. This study aims to propose a systematic approach, namely, User-experience-based design of experiments (UXDOE) to capture user response and filter design ideas to derive new product design directions. Two empirical studies were conducted with the collaboration of a world leading electronics manufacturing services (EMS) company. The derived results can support the confirmation of the target segments from the perspective of marketing and clarifying key factors. Based on UXDOE, this study investigated the influence of UX on 14 notebook prototypes and wearable product design practices. The result of empirical studies have shown practical viability of the proposed approach. This study filters design ideas of esthetics and indicates several key factors of the products that enables better understanding of UX and preferences across different segments and their evaluation toward various product concepts."

"This paper presents the computational results obstained in strtategy experiments in an artificial futures market with human agents...."