Hasil Pencarian  ::  Simpan CSV :: Kembali

"Adidas Adizero f50 hadir kembali dengan penambahan chip micoach. Micoach adalah sebuat alat yang mampu merekam statistic si pengguna selama permainan atau dalam latihan. Namun awareness belum tercipta dengan baik. Untuk itu, kampanye kali ini memberikan solusi yang bernama: "The boot with a brain". Sebuah kampanye komunikasi pemasaran terpadu yang mengkomunikasikan produk adizero f50 micoach sebagai sepatu sepakbola pintar. Kampanye akan berjalan pada akhir tahun 2012, dan dimaksudkan untuk memperkenalkan adizero f50 micoach pada khalayak serta membangun kesadaran atas kampanye "The boot with a brain", juga bertujuan untuk meningkatkan kesadaran serta memberikan pengetahuan yang lebih mendalam tentang adizero f50 micoach, serta memicu penjualan adizero f50 micoach itu sendiri. Keseluruhan biaya kampanye ini adalah Rp 1.341.400.000.

---

Adidas adizero f50 now back with planted chip called micoach. Micoach is a chip that records all the player's statistic through a game or training. Despite of all those remarks, this technology comes with lack of awareness. Therefore this campaign named as "The boot with a brain". This integrated marketing communication tried to communicate adizero f50 micoach as a smartest football boot. Campaign itself will be executed in end of 2012 to build awareness of this campaign, make people understand about the product, and enhanced sales. Overall budget for this campaign are 1.341.400.000 IDR."

"Tugas karya akhir ini membahas mengenai program perencanaan Strategi Komunikasi Pemasaran yang menekankan pada komunikasi produk JJ Royal Coffee yang baru diiklankan pada tahun 2011 agar dapat menjual di tengah masyarakat terutama pada pasar kopi bubuk premium di Indonesia yang sangat cluttered. JJ Royal Coffee merupakan produk yang baru diiklankan sehingga harus dapat meningkatnya image dan posisinya sebagi kopi bubuk premium yang berkualitas dan diperuntukkan bagi khalayaknya. Program kampanye JJ Royal Coffee ini akan mengungsung tema besar "My Coffee Is My Best Friend". Idenya adalah pecinta dan penikmat kopi tahu mana kopi yang cocok untuk dirinya. Ide tersebut dari insight bahwa para pecinta dan penikmat kopi pasti akan mencoba varian kopi lainnya, tapi hanya satu kopi yang akan menjadi pilihan hatinya. Kampanye akan berlangsung selama setahun dalam 3 tahap dengan keseluruhan biaya kampanye sebesar Rp 7.812.365.000,00. Demi kelancaran dan kesuksesan kampanye ini akan dilakukan pula monitoring dan evalusai untuk dapat melihat efektivitas serta dampak dari kampanye terhadap objective, baik secara pemasaran maupun komunikasi.

---

The focus of this study is to work and elaborate on Integrated Marketing Communication Strategy for JJ Royal Coffee of which just advertised on 2011. The strategy and plan are made to achieve good communication result and to sell this product to its audience, especially in Indonesian coffee market that really cluttered. JJ Royal Coffee is a new comer?s product that being advertised on with expectation is able to increase image and its positions as a high quality of premium coffee powder and for the audience intended. JJ Royal Coffee campaign program has a big theme of "My Coffee Is My best friend". The idea is coffee lovers and connoisseurs know which one is best for them, the idea of insight that connoisseurs and coffee lovers will definitely try other coffee variants, but they will be choose only one coffee as their preference. The campaign will be divided into 3 phases with an overall campaign costs amounted to Rp 7.812.365.000. While the campaign runs thought the year, the evaluation and monitoring could be done to control the effectiveness of this campaign."

"KOSGORO Koperasi Jaringan dan Distribusi (KJnD) berperan dalam menciptakan lapangan kerja yang seluas-luasnya kepada masyarakat agar terciptanya pula kesejahteraan masyarakat dan meningkatkan roda perekonomian bangsa. Di masa depan UKM masih menghadapi beberapa permasalahan sebagai berikut:1. Permasalahan yang terkait dengan iklim usaha yang kurang kondusif menjadi penghambat tumbuhnya UKM.2. Masih rendahnya produktivitas UKM ini diakibatkan antara lain, oleh rendahnya kualitas dan kompetensi kewirausahaan sumber daya manusia.Solusi komunikasi yang dijadikan sebagai inti pokok pesan antara lain :1. Mengubah positioning target adopter bahwa menjadi seorang pengusaha tidaklah sulit, sebuah prosedur perizinan dalam membuka usaha tidak serumit yang mereka kira, KOSGORO KJnD memberikan cara yang paling mudah dan paling aman dalam membuka usaha bagi target adopternya,2. Merambah industri yang sedang digandrungi, dengan mengembangkan ide dan konsep target adopter untuk membuka usaha.Estimasi anggaran kampanye program KOSGORO untuk tahun 2013 ini berjumlah Rp.26.101.247.000,-

---

Kosgoro Cooperative Network and Distribution (KJnD) play a role in creating employment opportunities to the community as possible in order to create well-being of the community and also increase the nation's economy. In the future, SMEs still face some problems as follows:1. Problems related to the business climate is less conducive to SME growth inhibitors.2. The low productivity of SMEs is due to, among others, by the poor quality of entrepreneurship and human resource competencies.Communication solutions that serve as the basic core messages are:1. Changing the positioning of the target adopter that being an entrepreneur is not difficult, a licensing procedure in opening a business is not as complicated as they think, Kosgoro KJnD provide the most convenient and safest way to open a business,2. Penetrated the industry that are loved, by developing the idea and concept of the target adopter to open a business. Estimated budget for the campaign of 2013 Kosgoro KJnD consists Rp.26.101.247.000, -"

"This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. "

"Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up."

"Everything we want in life comes as a direct result of persuasion. Regardless of our job titles, careers, dreams, or goals, our ability to influence others is the key to success. Whether we're selling a product, presenting an idea, asking for a raise, or influencing someone to be a better person, persuasion is the magic ingredient."