Ditemukan 48 dokumen yang sesuai dengan query
Gorga Leonardo
"Skripsi ini membahas tentang pengaruh kredibilitas selebriti sebagai endorser iklan terhadap minat beli konsumen. Selebriti dan produk yang dianalisa adalah Agnes Monica dalam iklan Tolak Angin, Dian Sastro dalam iklan L?oreal, Deddy Mizwar dalam iklan Promaag, Komeng dalam iklan Yamaha Motor. Variabel yang digunakan adalah Attractiveness, Trustworthiness, Expertise, dan Purchase Intention. Kuesioner survey disebar ke 120 responden yang pernah menonton iklan tersebut di atas. Hasil penelitian menunjukkan bahwa dalam tiga endorser, hanya variabel trustworthiness berpengaruh terhadap niat pembelian, sementara dalam Agnes Monica tidak ada variabel yang berpengaruh.
This paper discuss about the influence of celebrity endorsers credibility toward purchase intention. Celebrities and products that used are Agnes Monica in Tolak Angin, Dian Sastro in L?oreal, Deddy Mizwar in Promaag, Komeng in Yamaha Motor.Variabels that used are Attractiveness, trustworthiness, Expertise, and Purchase Intention. The questionnaire has been distributed to 120 respondents who had watched the TV commercials mentioned above. The result shows that in three celebrities, only trustworthiness that had influence on purchase intention. Meanwhile in Agnes Monica, there aren?t any variable that influence purchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S44588
UI - Skripsi Membership Universitas Indonesia Library
"The Research in the History of Economic Methodology (RHETM) 34A, includes original research from preeminent scholars in the field."
United Kingdom: Emerald, 2016
e20469371
eBooks Universitas Indonesia Library
"The Research in the History of Economic Methodology (RHETM) 34B, includes original research from preeminent scholars in the field."
United Kingdom: Emerald, 2016
e20469372
eBooks Universitas Indonesia Library
Commons, John R.
Madison: The University of Wisconsin Press, 1961
338.9 COM i
Buku Teks SO Universitas Indonesia Library
Skousen, Mark
Jakarta: Penada media group, 2009
330 SKO s
Buku Teks SO Universitas Indonesia Library
Nentjes, A.
"Berisi tentang teori-teori post-keynesianian. Juga terdapat tulisan-tulisan mengenai kebijakan ekonomi Eropa setelah munculnya teori keynesian serta perkembangan ekonomi setalah munculnya teori tersebut."
Brussel: Samson, 1988
BLD 332.41 NEN k
Buku Teks Universitas Indonesia Library
"A reader in the history of economic thought challenges the assumption that today's prevailing economic theories are always the most appropriate ones. It examines the life and work of each of the founders of economics. It maps the various channels of continental economics, particularly from the late-18th through the early-20th centuries. "
New York: Springer, 2012
e20396899
eBooks Universitas Indonesia Library
"Volume 35A of Research in the History of Economic Thought and Methodology features a symposium on historical epistemology. An internationally renowned cast of contributors offers a variety of perspectives on one of the major approaches in empirical philosophy of science and the historiography of economic thought. "
United Kingdom: Emerald, 2017
e20469472
eBooks Universitas Indonesia Library
"Volume 35B of Research in the History of Economic Thought and Methodology features a symposium on the economics of Piero Sraffa, guest edited by Scott Carter and Riccardo Bellofiore. The symposium includes new research from Professor Carter, as well as from John Davis, Nerio Naldi and Eleonora Lattanzi, Bertram Schefold, Andres Lazzarini and Gabriel Brondino, and Lucia Morra. Volume 35B also features general research contributions from Masazumi Wakatabe, and co-authors Eugene Callahan and Andreas Hoffman. Mary Furner, Matthew Frye Jacobson, Scott Scheall, and Charles R. McCann, Jr. offer unique perspectives on Thomas C. Leonard's (2015) Illiberal Reformers: Race, Eugenics, and American Economics in the Progressive Era. Professor Leonard contributes a response essay."
United Kingdom: Emerald, 2018
e20469473
eBooks Universitas Indonesia Library
Boston: Kluwer, 1994
330.9 ECO
Buku Teks SO Universitas Indonesia Library