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"Banking industry has developed well nowadays. There are many banks involved, not only public and private sectors but also investors from foreign countries are welcomed. Compenies have to developed different or unique strategy to exist in global market. Promotion is one way that can be done, because promotion is believed can increase number of selling in a short ? term by giving free sample or incentive to attract consumers interest. PT. Bank DKI held exhibition and ?Undian Berhadiah? as a means to promote their product to the consumer. PT. Bank DKI as a Regional Development Bank (Bank Pembangunan Daerah), always try to maintain their success by maintaining and improving the existance of Tabungan Monas. It can be seen from the portofolio of Tabungan Monas per December 2007 which shows Rp.450 billion or increased 100.89 % compare to previous years. This research tries to analize customer?s perception to sales promotion of Tabungan Monas PT. Bank DKI. This research is a descriptive study which 100 consumers of Tabungan Monas KCU Juanda PT. Bank DKI involved as respondents classified from males or females above 20 years old. Consumers interest in attending exhibition is quite strong promising. It keeps Bank DKI to participate in exhibition to socialize and promote their products.

However, information regarding time and venue of the exhibition had to be paid attention of. Mass media could be used to promote the program. A program Undian berhadiah is proven to give impact in creating customer?s positive perception with Tabungan Monas. Interesting prizes to transparency in drawing proceess has been proved to put consumer trust to big opportunity to win the offered prize. The success of two sales promotion programs make Bank DKI to keep up to date to hold other kind of promotion. Through kinds of creative and innovative sales promotion, Bank DKI can maintain and attract more consumer to their Tabungan Monas."

"ABSTRAK1, Keadaan Indonesia yang terdiri dari beribu- ribupulau yang letak dan geografisnya mempengaruhi situasinya, sehingga memerlnkan armada angkutan udarayang dapat menjangkau selumb wilayab dengancepat dan dapat diandalkan.2, Perkembangan tehnologi yang sangat pesat, kebutubanakan sarana perbubtmgan kbnsusnya masalahpengangkutan udara memerlnkan pesawat terbang dalamjumlah yang banyak,3« Dengan adanya perkembangan perhubnngan udara yangbegitu pesat, banyak pihak swasta mengadakan perjangiano'ual bbeli. Dengan adanya perjangian jualbeli ttu menimbulkan banyak pembebanan atas pesawat terbang. Melihat perkembangan yang sangatpesat ini, maka pemerintah dalam hal ini DepartemenPerhubungan telah mengeluarkan surat Keputus-.(ah Nompr 13/2/1971 yaitu tentang syarat-syaratdan ketentuan-ketentuan mengenai penggunaan pesawat terbang secara koiaersil di Indonesia,Untuk menampung kebutuhan dan perkembangan yangtergadi sangat pesat.

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