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"Tulisan ini mengkaji mengenai praktik strategi adaptasi saat melakukan berjualan. Berjualan kaki lima memberikan pandangan mengenai banyak para customer. Namun, begitu kondisi berjualan memberikan hambatan, terutama pada saat pandemi Covid-19. Penelitian ini merupakan penelitian kualitatif dengan pendekatan etnografi untuk menjelaskan strategi adaptasi para pedagang kaki lima yang diperkuat melalui interaksi secara berulang. Skripsi ini menyajikan bahwa dari adanya interaksi tersebut, menemukan cara tetap bisa berjualan dalam aktivitas ekonomi. Manfaat yang didapatkan oleh para pedagang kaki lima merupakan kerja sama antar pedagang pada saat adanya pandemi Covid-19.

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This paper examines the practice of adaptation strategies when selling. Street selling gives an overview of the many customers. However, selling conditions created obstacles, especially during the Covid-19 pandemic. This research is a qualitative research with an ethnographic approach to explain the adaptation strategies of street vendors which are strengthened through repeated interactions. This thesis presents that from this interaction, you can find ways to keep selling in economic activities. The benefits obtained by street vendors are cooperation between traders during the Covid-19 pandemic."

"Agar mencapai tujuan dengan berhasil dalam situasi persaingan ketat dan lingkungan terus berubah, Perusahaan harus mengembangkan strategi bisnis yang efektif. Penulis mengamati pasar sasaran PT. X adalah Pasar Industri, maka atrategi Bauran Promosi dalam memasarkan Kemasan Fleksibel perlu ditekankan pada Peraonal Selling. Dengan mengidentifikasi kelebihan dan kelemahan Personal Selling di PT. X Penelitian Penulis bertujuan untuk mengetahui seberapa jauh PT. X melaksanakan Peraonal Selling dengan tepat. Penelitian dalam skripsi ini menggunakan data primer dan sekunder yang dikumpulkan dengan melakukan penelitian lapangan dan penelitian kepustakaan. Berdasar data dan informasi dalam batas waktu 1986 - 1889, Penulis melakukan analisa perbandingan antara pelaksanaan Personal Selling di PT. X dengan Personal Selling yang ideal berdasar penelitian kepustakaan. Permasalahan menonjol yang ditemukan adalah Struktur Wiraniaga yang belum jelas, Jumlah Wiraniaga yang tidak memadai, Kompensasi yang tidak menyertakan pemberian komisi berdasar tingkat penjualan, Program Pelatihan yang tidak menekankan pengetahuan produk negosiasi dan salesmanship, dan Pengendalian yang tidak menerapkan standar kualitatif secara formal. Permasalahan tersebut dapat berakibat negatif terhadap efisiensi kerja dan biaya, koordinasi dan supervisi pekerjaan, moral dan motivasi kerja, pelayanan kepada pelanggan, peliputan pasar dan pemanfaatan peluang pasar, produktifitas dan prestasi, daya saing, kepuasan kerja, pengunduran diri, dan tuntutan kenaikan kompensasi. Sedangkan temuan yang merupakan kekuatan bagi Perusahaan akan terus ditingkatkan karena membawa pengaruh positif yang merupakan kebalikan dari pengaruh negatif di atas. Penelitian menyimpulkan bahwa Personal Selling merupakan peralatan Bauran Promosi efektif karena memungkinkan berinteraksi dan berkomunikasi langsung dengan pembeli dan pembeli prospektif sehingga perusahaan melalui Wiraniaganya dapat mempelajari mereka, mempengaruhi perilaku, menanggapi umpan balik, memberi pelayanan,' membina hubungan baik jangka panjang, memastikan kepuasan, membentuk citra positif dan melakukan riset pasar. Karena dari sudut biaya per kontak paling mahal dan karakteristik produk dan pasar sasaran, maka Personal Selling perlu dikelola sebaik dan se-efisien mungkin melalui Sales (Force) Management, yang mana merupakan rangkaian kegiatan-kegiatan yang saling berkaitan membentuk suatu sistem. Sebagai saran, untuk mencapai 'synergy', ia perlu dikoordinasi dengan peralatan Bauran Pemasaran lain dan Departemen lain, dan bekerja sarna dengan perusahaan yang bergerak di bidang promosi."

"Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation."

"It's a fact: more and more organizations are scaling back on their in-the-field sales operations. Today's sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson's ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates. Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer com plaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers."

"Want to sell your home at a premium price-now? Never mind simply tidying up: an amazing 91% of real estate professionals say professional staging is the way to go. But sure enough, hiring a staging consultant will cost you. Thankfully, you can now get all the secrets and techniques the pros don't want you to know, from one of America's most successful staging experts. Home Staging That Works shows you how to turn any home into a showpiece that buyers will be fighting over. With specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and more, you'll learn how to: Focus on your potential buyers' tastes (not your own) * Create curb appeal * Drive Internet interest with photos that flatter your home * De-clutter and pre-pack at the same time * Clean and repair your home without spending a fortune * Keep your home sale-ready-without being afraid to live in it Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home, as well as conceptual approaches to bring the parts together beautifully. Your home is a magical place waiting for the right buyer to fall in love. Make the match happen with Home Staging That Works!"

""Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an "accidental salesperson." Most people don't choose sales as a career. Sales chooses them--and they end up wondering how to make the most of a profession they were never prepared for. They don't have to wonder anymore. In The Accidental Salesperson, Lytle gives readers a road map that anyone can use to excel in sales. Lively and entertaining, this somewhat unorthodox guide is packed with thought-provoking axioms, humorous and instructive anecdotes, specific strategies, and powerful tools--everything readers need to master essential lessons in sales and professionalism. Readers will find there are some things The Accidental Salesperson lacks--dull theories, manipulative methods, and high-pressure tactics. But with the wealth of money-generating, career-building techniques it does provide, we don't think those items will be missed.""