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"ABSTRAKTesis ini mencoba mendeskripsikan identitas masyarakat melalui pemilihanbahasa dan sikap bahasa, sebuah studi etnografi komunikasi padamasyarakat Padarincang kabupaten Serang Propinsi Banten. Penelitian iniadalah penelitian kualitatif dengan menggunakan pendekatan studi etnografikomunikasi dengan menggunakan teori Akomodasi Komunikasi. Hasilpenelitian menyatakan bahwa terdapat pemilihan bahasa berupa campurkode bahasa dan alih kode bahasa yang dilakukan oleh salah satu kelompokmasyarakat untuk berdaptasi dalam berinteraksi. Sikap bahasa akan munculjika satu kelompok masyarakat melakukan pemertahanan bahasa.pemertahanan bahasa dapat memperlihatkan kesetiaan bahasan dankebanggaan bahasa. Akomodasi yang muncul melalui interaksi antaraindividu dalam masyarakat yang menggunakan dua bahasa yang berbedaberupa divergensi dan kovergensi. Akomodasi merupakan strategi untukberadaptasi dan untuk pencapaian suatu tujuan tertentu. Identitas diri danidentitas kelompok dapat diungkapkan melalui pemilihan bahasa dan sikapbahasa yang dilakukan ketika terjadi peristiwa komunikasi antara individudengan individu lain baik dalam kelompok masyarakat bahasanya maupunyang berasal dari kelompok masyarakat yang berbeda bahasa.

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ABSTRACTThis thesis studies about description of social identity through languageselection and language attitude. A ethnografy study on social interaction atPadarincang society. This research is qualitative research by ethnografystudy approach and communication ethnography by using accommodationcommunication theory. The result of the research states that there islanguage selection in the form of language code mixing and language codeswitching which is done by one of the social group to adapt in interaction.The language attitude will appear if one of the social group do languageresistance, the language resistance can show us the language loyalty andlanguage pride. Accommodation appears through interaction amongindividuals in society using two different languages in the form ofdivergence and convergence. Accommodation is the strategy to adapt andfor achievement of a certain aim. Self identity and group identity can berepresented through the language selection and the language attitude whichis done when the event of communication happens between individual andthe other individuals both their language social group and the group thatcome from the social group that have different languages."

"Makalah ini memperlihatkan bahwa perbedaan budaya dan kebijakan asuransi mobil di Belanda dan di Indonesia telah mempengaruhi bagaimana iklan produk tersebut disajikan. Perbedaan tersebut menarik untuk dianalisis dari bidang ilmu sosiolinguistik karena isi dan tampilan iklan menggambarkan unsur budaya di masyarakat Belanda dan masyarakat Indonesia. Penelitian ini bertujuan untuk mengetahui ciri-ciri spesifik unsur budaya yang terdapat dalam iklan asuransi mobil pada situs internet dan adakah perbedaan gaya bahasa iklan situs internet perusahaan asuransi mobil antara Belanda dengan Indonesia. Penelitian ini dilakukan dengan dengan membandingkan 6 (enam) contoh iklan situs internet pelayanan asuransi mobil di Belanda yaitu FBTO, Allsecur Autoverzekeringen, Ditzo Autoverzekering, dan Centraal Beheer serta 6 (enam) iklan situs internet pelayanan asuransi mobil di Indonesia yaitu Garda Oto, ACA Asuransi, Adira Insurance, dan Asuransi Sinar Mas.

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This paper shows that cultural differences and car insurance policies in the Netherlands and in Indonesia have influenced how the product ads are shown. The differences are interesting to be analyzed from the field of Sociolinguistics regarding the contents and appearances of ads depicting to the cultural elements of the Dutch and Indonesian society. The aim of this paper is to know the characteristics of specific cultural elements in the car insurance ads on the internet sites and whether there are differences in language style. This research is conducted by comparing the 6 (six) examples of internet advertisement of car insurance in the Netherlands namely, FBTO, Allsecur Autoverzekeringan, Ditzo and Centraal Beheer Autoverzekering and 6 (six) Indonesian namely Garda Oto, ACA insurance, Adira Insurance, and Sinar Mas Insurance. "

"Buku ini adalah buku yang ditulis Nam Yeong-Sin. Buku ini adalah buku pembelajaran bahasa Korea yang berisi berbagai arti kata bahasa-bahasa indah dalam bahasa Korea yang sudah tidak digunakan"

"Language connects people to each other in social relationships and allows them to participate in a variety of activities in everyday life. This original study explores the role of language in various domains of our social life, including identity, gender, class, kinship, deference, status, hierarchy, and others. Drawing on materials from over thirty languages and societies, this book shows that language is not simply a tool of social conduct but the effective means by which human beings formulate models of conduct."--BOOK JACKET"

"Linguistics : The Cambridge Survey is a comprehensive introduction to current research in all branches of the field of linguistics, from syntactic theory to ethnography of speaking, from signed language to the mental lexicon, from language acquisition to discourse analysis. Each chapter has been written by a specialist particularly distinguished in his or her field who has accepted the challenge of reviewing the current issues and future prospects in sufficient depth for the scholar and with sufficient clarity for the student. Each volume can be read independently and has a particular focus. Volume I covers the internal structure of the language faculty itself, while Volume II considers the evidence for, and the implications of, a generativist approach to language. Psycholinguistics and neurolinguistics are covered in Volume III, and Volume IV concentrates on sociolinguistics and the allied fields of anthropological linguistics and discourse and conversation analysis. Several of the chapters in the work concentrate on the interface between different aspects of linguistic theory or the boundaries between linguistic theory and other disciplines. Thus in both its scope and in its approach, the Survey is a unique and fundamental reference work. It undoubtedly fulfills the editor's aims of providing a wealth of information, insight, and ideas that will excite and challenge all readers with an interest in linguistics."

"Literacy and Literacies offers a unique, comprehensive survey of both classical and current (mainly anthropological) literature in the field of literacy studies, combined with in-depth critical discussion of particular cases. It explores questions of power, cultural form, and historical process as they are raised by and developed in studies of literacy, and draws on the history of literacy, critical education studies, and the anthropology of literacy, to develop a new synthesis. James Collins and Richard K. Blot argue that neither the generalizing, universalist claims of the “consequences of literacy” thesis, nor the contextualizing, situated studies of the “New Literacy” offer satisfactory approaches to the phenomenon of literacy. Through their analysis of two domains, that of literacies and power and that of literacies and subjectivity. Collins and Blot reveal important historical processes associated with literacy practices while also challenging received assumptions about literacy, intellectual development, and social progress."

"Makalah ini membahas tinjauan sosiolinguistik terhadap sebuah iklan yaitu iklan Rosѐe Hoegaarden (bir pink). Bir adalah salah satu minuman yang terkenal di dunia yang disukai dan dikonsumsi oleh banyak orang setiap hari, terlebih di belahan dunia yang memiliki 4 musim. Saat ini terdapat variasi yang baru dari bir, yaitu bir yang berwarna pink. Bir pink adalah salah satu produk yang cukup menarik perhatian masyarakat. Bir ini berbeda dengan bir pada umumnya, karena warnanya merah muda dan terlihat identik dengan perempuan karenanya rasanya lebih manis daripada bir pada umumnya. Pada iklan bir pink juga terlihat perbedaan dengan bir pada umumnya, karena biasanya dalam sebuah iklan bir, laki-laki selalu mendominasi dan menjadi pemeran utama yang disorot. Dalam makalah ini, penulis menganalisis iklan Rosѐe Hoegaarden (bir pink) berdasarkan S-P-E-A-K-I-N-G yang merupakan singkatan dari Setting and Scene, Participants, Ends, Act Sequences, Key, Instrumentalities, Norms, Genres yang dikemukakan oleh Dell Hymes. Dari model tersebut, iklan dapat dipaparkan secara terperinci. Penilitian ini menggunakan metode kepustakaan karena dengan metode tersebut, peneliti dapat menggambarkan dan memaparkan bagaimana iklan tersebut ditinjau dari segi S-P-E-A-K-I-N-G. Data yang dianalisis sebanyak 4 buah iklan bir Hoegaarden dengan berbagai versi. Setelah dianalisis dari keseluruhan aspek yang diteliti, ada beberapa aspek yang paling menonjol yaitu Setting (Latar dan Tempat), Participants (Pelaku), Ends (Tujuan), dan Norms (Norma). Hal tersebut menunjukkan bahwa sebuah iklan dapat diteliti dan dipaparkan berdasarkan S-P-E-A-K-I-N-G.

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This article discusses about a sociolinguistic review to an ad for Rosѐe Hoegaarden (the pink beer). Beer is one of the world most famous beverages which is liked and consumed by many people everyday, especially in parts of the world that has four seasons. Currently there are a whole lot of new variations of beer in the market, i.e. the pink beer. The pink beer is one of the products that caught people’s attention. This beer is different with other beers in general because of the unusual pink colour and often associated with women because the taste is sweeter than any other beers in general. In the pink beer commercial we can also see the distinction with the other brands because usually the ads are men orientated and they are the main focus of the ads. In this article, the author analyzed the Rosѐe Hoegaarden ad based upon S-P-E-A-K-I-N-G which is an abbreviation for Setting and Scene, Participants, Ends, Act Sequences, Key, Instrumentalities, Norms, Genres proposed by Dell Hymes. From these models, advertising can be described in details. This research uses literature methods because with this method researchers are able to describe and explain how the ads are reviewed by the S-P-E-A-K-I-N-G terms. Data were analyzed by analyzing 4 Hoegaarden beer commercials with various versions. After all aspects that are being studied are analyzed, there are certain prominents aspects which really stands out that is the Setting and Scene, Participants, Ends and Norms. It shows that an advertisement can be studied and presented based on the S-P-E-A-K-I-N-G model."

"Paper ini bertujuan untuk mengidentifikasi nomina yang kerap muncul pada laras fotografi studio bagi pemula. Dengan menggunakan metode kualitatif dan deskriptif, penulis menganalisis dua artikel yang berasal dari website Belanda dan Belgia: "Studiofotografie: de basis van het werken met studioflitsers" dan "Begin je eigen fotostudio thuis. Hou alles zelf in de hand". Dari kedua artikel, penulis menemukan tujuh nomina yang kerap digunakan pada kedua artikel. Dari ketujuh nomina ini, tidak semua memiliki makna yang sesuai dengan makna dasar dalam bahasa Belandanya. Beberapa kata benda juga merupakan saduran dari bahasa asing, yaitu bahasa Inggris. Beberapa kata lainnya juga ditulis dalam bahasa Inggris karena tidak memiliki padanan kata dalam bahasa Belanda. Untuk pemahaman yang tepat akan nomina tersebut dibutuhkan keterangan lainnya.

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This paper aims to identify the most frequent nouns in the register of the studio photography for beginners. Using the qualitative and descriptive methods, the writer analyzed two articles from a Dutch- and Belgium website: "Studiofotografie: de basis van het werken met studioflitsers" and "Begin je eigen fotostudio thuis. Hou alles zelf in de hand". From the two articles, the writer found seven nouns that were always used in both articles. From those nouns, not all the words have the same meaning in Dutch. Some of the nouns were translated from English to Dutch and some of them remained in their original form, lacking of comparison in Dutch. To understand the meaning of the register, these nouns must be combined with other words."