Ditemukan 487 dokumen yang sesuai dengan query
Davis, Joel, 1950-
Jakarta: Rajawali, 2013
659.107 2 DAV p
Buku Teks Universitas Indonesia Library
Tag, Nancy R.
London: Sage, 2012
659.1 TAG s
Buku Teks Universitas Indonesia Library
Wells, William D.
Englewood Cliffs, N.J: Prentice-Hall, 1988
659.1 WEL a
Buku Teks Universitas Indonesia Library
Barton, Roger
New York: McGraw-Hill, 1955
658.1 BAR a
Buku Teks Universitas Indonesia Library
Crawford, John W.
Boston: Allyn and Bacon, 1965
659.1 CRA a
Buku Teks Universitas Indonesia Library
Jakarta: Gramedia, 2005
659.1 POS
Buku Teks Universitas Indonesia Library
Andalusia Martha Novaline
Abstrak :
Penelitian ini bertujuan untuk merancang kerangka pemilihan media periklanan dengan menggunakan metode Grey Theory. Kondisi yang muncul adalah input informasi pada tahap awal tidak diketahui secara tepat dan lengkap, sehingga menambah kompleksitas pemilihan media periklanan. Metode pengambilan keputusan Grey Theory dipilih untuk mengatasi ketidakpastian tersebut. Penelitian ini berupa pemilihan media periklanan untuk produk Internet Service Provider, menggunakan empat kriteria dan lima media periklanan. Hasil yang didapatkan berupa bobot dari setiap kriteria, peringkat media iklan berdasarkan setiap kriteria, dan peringkat media iklan secara keseluruhan.
The purpose of this study is to design a framework of advertising media selection using Grey Theory method. The condition that occurs is the uncertainty in initial information input, which generates complexity in selecting advertising media. The decision making method Grey Theory is used to overcome the uncertainty. This research explores advertising media selection for Internet Service Provider as its client, using four attributes and five advertising media as the alternatives. In the end, this research generates the weight of every attributes, the rating of each media based on specific criteria, and the rating of every advertising media respectively.
Depok: Fakultas Teknik Universitas Indonesia, 2012
S42872
UI - Skripsi Open Universitas Indonesia Library
Tuten, Tracy
Abstrak :
This book, shares the untold stories of senior executives and rising stars in advertising, demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives, provides insights, strategies, and tactics readers can put to work immediately, and offers predictions on the rapidly changing advertising landscape.
New York: Springer, 2012
e20425427
eBooks Universitas Indonesia Library
Ima Hardiman
Jakarta: Gagas Ulung, 2006
R 659.2 IMA e (2)
Buku Referensi Universitas Indonesia Library
Brierley, Sean, 1966-
London: Routledge, 1995
R 659.1 BRI a
Buku Referensi Universitas Indonesia Library