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"Industri jasa angkutan udara makin menunjukkan tingkat pertumbuhan yang demikian pesat. Peningkatan jumlah arus manusia dan barang seiring dengan laju pertumbuhan ekonomi makro, merupakan lahan pasar potensial bagi industri jasa angkutan udara. Meskipun di sisi lain, pertumbuhan pesat tadi mengakibatkan kompetisi diantara perusahaan jasa angkutan udara. Makin ketatnya kompetisi, memaksa sebuah perusahaan jasa angkutan udara harus merorientasi strategi yang tepat untuk memenangkan "perang" persaingan pasar jasa angkutan udara. Kondisi ini dihadapi juga oleh PT Garuda Indonesia, sebuah BUMN jasa angkutan udara. Dengan menggunakan studi kepustakaan terhadap berbagai referensi yang ada, riset lapangan ada salah satu teori tentang karakteristik jasa angkutan udara yang menarik yaitu model berbentuk molekuler. Dari teori model molekuler, kita akan memahami makna hakiki dan implikasi dari karakteristik khas jasa angkutan udara. Salah satu hipotesis adalah "faktor kepercayaan konsumen" adalah kunci yang mempengaruhi perilaku konsumen. Artinya, citra terhadap sebuah perusahaan jasa angkutan udara. Untuk memperoleh gambaran penelitian yang proporsional, maka penelitian membandingkan berbagai persepsi konsumen terhadap PT Garuda Indonesia dan pesaing utamnya yaitu PT Sempati Air dan Singapore Airlines. Hasil pengolahan persepsi tadi menggambarkan citra terhadap jasa, usaha/perusahaan, dan manajemen/pimpinan dari ketiga perusahaan jasa angkutan tersebut. Hasil penelitian menunjukkan bahwa citra Garuda Indonesia dimata konsumen agak tertinggal dibanding pesaingnya. Dalam rangka meningkatkan citra Garuda Indonesia tersebut, maka perlu dilakukan berbagai pembenahan baik ke dalam maupun keluar. Sebagai BUMN, Garuda Indonesia menghadapi masalah klasik yaitu masih banyaknya campur tangan pemerintah ke dalam manajemen. Oleh karena itu manajemen Garuda Indonesia harus memperoleh keleluasaan, reenqineering organisasi, membenahi manajemen sumber daya manusia, menangani pembentukan citra pada tingkat direksi, dan upaya perbai.kan pemasaran lain."

"This book undertakes to marry the concepts of concept mapping with a design thinking approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take Business Concept Maps further as information models for new IT paradigms. In a way this books redefines and extends business analysis towards solutions that can be described as business synthesis or business development. Business modellers, analysts and controllers, as well as enterprise information architects, will benefit from the intuitive modelling and designing approach presented in this book. The pragmatic and agile methods presented can be directly applied to improve the way organizations manage their business concepts and their relationships."

"BIS workshops give researchers the opportunity to share their preliminary ideas and first experimental results, and discuss research hypotheses with a highly focused audience. The 24 papers were carefully reviewed and selected from 63 submissions and were revised and extended after the event. The workshop topics covered applications and economics of knowledge-based technologies (AKTB), business and IT alignment (BITA), enterprise systems for higher education (ESHE), and formal semantics for future enterprises (FSFE). In addition, one invited paper from BITA is also included in this volume."

"This book contains the refereed proceedings of the 13th International Conference on Business Process Modeling, Development and Support (BPMDS 2012) and the 17th International Conference on Exploring Modeling Methods for Systems Analysis and Design (EMMSAD 2012), held together with the 24th International Conference on Advanced Information Systems Engineering (CAiSE 2012) in Gdańsk, Poland, in June 2012.The 17 papers accepted for BPMDS were selected from 48 submissions and cover a wide spectrum of issues related to business process development, modeling, and support. They are grouped into sections on business process in the cloud, advanced BPM in an organizational context, similarity, variations and configuration, BPM and requirements engineering, humans and business process models, and BPM technologies using computational methods.The 13 papers accepted for EMMSAD were chosen from 28 submissions and focus on exploring, evaluating, and enhancing current information modeling methods and methodologies. They are grouped in sections on modeling of enterprise architecture, modeling facts and rules, business process modeling, modeling of non-functional requirements, safety modeling and analysis, quality of models and modeling languages, and supporting the learning of conceptual modeling."

"Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment. "

" This book describes Service-Oriented Architecture (SOA) and the significant factors which affect its adoption, such as governance, strategy, complexity, Return on Investment (ROI), business and IT alignment, culture and communication, costs, and security. The study on which this book is based, involved a quantitative analysis to investigate the influential factors for adopting SOA, paving the way to further research in the field.Describes the various factors, such as security, influencing Service-Oriented Architecture (SOA) adoption in many organizationsInvestigates the relation between SOA adoption factors and the organizations performanceDevelopes a new SOA adoption framework to measure the effect on organizational performance"

"Advances in Accounting Education: Teaching and Curriculum Innovations publishes articles that explain how teaching methods or curricula/programs in accounting can be improved. The series includes both non-empirical and empirical articles. Non-empirical papers are academically rigorous, and specifically discuss the institutional context of a course or program, as well as any relevant trade-offs or policy issues. Empirical reports exhibit sound research design and execution, and develop a thorough motivation and literature review, including references from outside the accounting field, where appropriate."

"This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing togethercontributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values."