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"Part I. Machine Learning Tools and Techniques: 1. What?s iIt all about?; 2. Input: concepts, instances, and attributes; 3. Output: knowledge representation; 4. Algorithms: the basic methods; 5. Credibility: evaluating what?s been learned -- Part II. Advanced Data Mining: 6. Implementations: real machine learning schemes; 7. Data transformation; 8. Ensemble learning; 9. Moving on: applications and beyond -- Part III. The Weka Data MiningWorkbench: 10. Introduction to Weka; 11. The explorer -- 12. The knowledge flow interface; 13. The experimenter; 14 The command-line interface; 15. Embedded machine learning; 16. Writing new learning schemes; 17. Tutorial exercises for the weka explorer."

"This book contains a wide swath in topics across social networks & data mining. Each chapter contains a comprehensive survey including the key research content on the topic, and the future directions of research in the field. There is a special focus on text embedded with heterogeneous and multimedia data which makes the mining process much more challenging. A number of methods have been designed such as transfer learning and cross-lingual mining for such cases."

"Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial data mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.Commercial data mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book."