Ditemukan 83 dokumen yang sesuai dengan query
Luke, Yudell L.
New York: Academic Press, 1977
515.5 LUK a
Buku Teks SO Universitas Indonesia Library
Stern, Nancy
New York: John Wiley & Sons, 1996
658.05 STE c
Buku Teks Universitas Indonesia Library
Romney, Marshall B.
New Jersey : Prentice-Hall, 2003
657.028 5 ROM a
Buku Teks Universitas Indonesia Library
Erwinta Siswadi
"Data Envelopment Analysis (DEA) is mathematical programming techniques for evaluating relative efficiency of decision making unit (DMUs) in managing their resources (input) to produce results (output). DEA assumed that functional distribution/relations between input and output aren't known. This paper applied DEA to find the most effective new product launching process between 138 products from 17 countries in Asia and Latin America at 53 multinational companies (MNC). DEA application in this case will identified effectiveness of new product launching process based on quantitative calculation. Application of DEA for this case needs few adjustments from its basic model to accommodate survey data (in limited scale number) which have 2 response categories. Result of DEA calculation could be used as basis for determining new product launching benchmark (every product with DEAscore ^ 1) to formulate the most appropriate pattern of new product launching process for MNC subsidiary."
2006
MUIN-XXXV-5-Mei2006-45
Artikel Jurnal Universitas Indonesia Library
Reading, Mass.: Addison-Wesley, 1984
610.28 REA (1)
Buku Teks SO Universitas Indonesia Library
Hadi Kusalamwardi
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 1985
S-pdf
UI - Skripsi Membership Universitas Indonesia Library
Felicia M.K. Sentosa
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1986
S-Pdf
UI - Skripsi Membership Universitas Indonesia Library
Harris, Martin L.
New York: Wiley, 1973
001.64 HAR i
Buku Teks SO Universitas Indonesia Library
Hong Kong: Hong Kong University Press, 1995
720.28 VIR
Buku Teks SO Universitas Indonesia Library
Romney, Marshall B.
Boston: Pearson Education, 2015
657.028 5 ROM a
Buku Teks Universitas Indonesia Library