Ditemukan 40 dokumen yang sesuai dengan query
Wike Wijayanti
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ABSTRAK
Tesis ini membahas pesan persuasif Iklan Layanan Masyarakat dalam program sosialisasi pembangunan PLTN di Indonesia. Rencana pembangunan PLTN merupakan sebuah program yang menakutkan bagi sebagian besar masyarakat, meskipun dipersuasikan dalam bentuk iklan layanan masyarakat. Penelitian ini merupakan penelitian kualitatif dengan dengan analisis wacana kritis Norman Fairclough melalui tiga level analisis. Pada tataran teks menggunakan analisa framing Robert N Entman. Pada tataran produksi, dengan wawancara mendalam dan pada praktek sosial-budaya peneliti melakukan kajian literatur. Kesimpulan penelitian ...
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2015
T44546
UI - Tesis Membership Universitas Indonesia Library
Muhamad Misbakhudin
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[ABSTRAK
Perseteruan antara KPK dan POLRI merupakan salah satu kejadian yang menimbulkan gejolak politik dan sosial karena menyangkut komitmen dan dukungan terhadap upaya pemberantasan korupsi sehingga keberhasilan penyelesaiannya sangat berpengaruh pada image dan dukungan publik pada pemerintah. Dengan menggunakan teori dramatisme, penelitian ini mendeskripsikan aspek dramatik dalam retorika Presiden Jokowi dan Presiden SBY dalam menyelesaikan konflik KPK – POLRI. Dalam dramatisme, retorika dianalisis berdasarkan lima elemen dramatistik (dramatisic pentad) yaitu scene, act, agent, agency dan purpose ...
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2015
T43765
UI - Tesis Membership Universitas Indonesia Library
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Museums and Sites of Persuasion examines the concept of museums and memory sites as locations that attempt to promote human rights, democracy and peace. Demonstrating that such sites have the potential to act as powerful spaces of persuasion or contestation, the book also shows that there are perils in the selective memory and history that they present. Examining a range of museums, memorials and exhibits in places as varied as Burundi, Denmark, Georgia, Kosovo, Mexico, ...
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New York: Routledge, 2020
069 MUS
Buku Teks Universitas Indonesia Library
Sant, Tom
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With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. ...
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New York: American Management Association, 2004
e20438575
eBooks Universitas Indonesia Library
Mortensen, Kurt W.
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A refreshing change from the same old worn-out techniques, "Maximum Influence" presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams! What makes the difference between knowing what you want - and actually getting it? Whether it's wealth, professional success, or stronger relationships, "Maximum Influence" can you help make it real. Combining scientific research and real-world studies, this is the first and only complete catalog of proven techniques for ...
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New York: American Management Association, 2004
e20438368
eBooks Universitas Indonesia Library
Seidman, Dan
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Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words - the right words - can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the pain ...
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New York: [American Management Association;, ], 2012
e20437460
eBooks Universitas Indonesia Library
Goulston, Mark
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People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship ...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's ...
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New York: [American Management Association, ], 2013
e20437180
eBooks Universitas Indonesia Library
Koch, Edward I., 1924-
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How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget ...
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New York: American Management Association, 2007
e20443498
eBooks Universitas Indonesia Library
Martin, Dick, 1946-
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Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. "OtherWise" is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break ...
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New York: American Management Association;, 2012
e20443918
eBooks Universitas Indonesia Library
Dian Arifianto
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ABSTRAK
Meningkatnya harapan hidup pada lanjut usia lansia diperhitungkan akan semakin meningkatkan durasi kebersamaan antara orang tua dan anak di dalam keluarga. Anak sebagai keturunan memiliki kewajiban untuk melaksanakan perannya dalam mendukung dan memberikan perawatan kepada orang tua sebagai bentuk tanggung jawab berbakti. Namun faktanya ada kecenderungan semakin melemahnya perwujudan peran berbakti anak laki-laki dibandingkan anak perempuan terutama terjadi pada usia dewasa madya. Dalam studi baseline diperoleh bahwa aspek emotive r= .524 , ?= .427 paling ...
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2016
T47286
UI - Tesis Membership Universitas Indonesia Library
