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"The study was conducted with aim to measure and analyze the impact of performance appraisal on employees promotion. The study was conducted over 45 employees of PT Dok & Perkapalan Kodja Bahari for the periods of 2005 to 2008. Based on the statical test we concluded that performance appraisals are closely correlated with the figure of employees being promoted..."

"Perawatan Bayi Berat Lahir Rendah (BBLR) dapat dirawat oleh ibunya menggunakan Perawatan Metode Kanguru (PMK). Sejak 2010 RSIA Budi Kemuliaan telah menerapkan PMK. Tujuan penelitian ini untuk menilai komunikasi perawat kepada ibu BBLR mengenai PMK. Penelitian dilakukan dengan pendekatan kualitatif dengan desain Rapid Assessment Procedure (RAP) dan observasi non partisipasi dengan menggunakan triangulasi sumber data. Informan terdiri dari 6 perawat di ruang perinatologi Neo 2, 3 ibu dengan BBLR, dan seorang bidan ruang perinatologi. Pengumpulan data dilakukan pada 7 April hingga 13 Mei 2015. Analisis data dilakukan menggunakan matriks data kualitatif, dan interpretasi dilakukan berdasarkan tema atau isi. Hasil menunjukkan bahwa pengetahuan perawat mengenai berbagai aspek PMK dan komunikasi non verbal sudah baik kecuali sentuhan kepada pasien. Perawat sebagai komunikator juga sudah menerapkan komunikasi metode SAJI (Salam, Ajak Bicara, Ingatkan dan Jelaskan) kepada ibu BBLR. Hampir seluruh perawat tidak menggunakan media (leaflet, brosur) dalam menyampaikan informasi PMK. Informasi yang disampaikan perawat kepada ibu BBLR mengenai PMK adalah definisi PMK, manfaat, teknik melakukan PMK, informasi pemberian ASI, pengukuran suhu, dan tanda - tanda bahaya pada bayi. Rumah sakit disarankan untuk melakukan penyegaran mengenai aspek komunikasi kepada para perawat dan menyiapkan media seperti leaflet atau buku PMK bagi ibu. Selain itu disarankan untuk menindak lanjuti program PMK kepada ibu BBLR melalui pesan singkat / SMS dan telepon.

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Kangaroo Mother Care (KMC). Since 2010 RSIA Budi Kemuliaan has implemented KMC program. The aim of this study is to assest communication between the nurses and mother with LBWB regarding KMC. This study using a qualitative approach with Rapid Assessment Procedures (RAP) design and non participant observation. The informan consisted of 6 nurses in the perinatology neo room two, 3 mothers with LBWB, and a midwife in perinatology room. The data collected from April 7 to May 13 2015. Data analysis employed both matrix qualitative data and content analysis.

The results showed that the knowledge of different aspect of KMC as well as use of non verbal communication technique (except touching to client) are good. In addtion, the nurses also used GATHER method (Greet, Ask, Tell, Help and Explain) for communication and almost all nurses hardly use audio visual media (leaflets, brochures) in conveying information about KMC. Information transferred to mothers with LBWB regarding KMC including definition and advantages of KMC, both KMC, breastfeeding, temperature measurements techniquess, and danger signs of LBWB.

Suggestion is given to the management of RSIA Budi Kemuliaan to conduct refreshing coach regarding communication technique for the nurses and to prepare audio visual media such as brochures, leaflets or KMC Low Birth Weight Babies (LBW), Kangaroo Mother Care (KMC), Nurse, GATHER Method, Communication."

"[ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran yangdilakukan oleh produk rumah tangga kategori pelicin pakaian merek Kispraydalam upaya membangun ekuitas merek. Penelitian ini menggunakan metodekualitatif. Pihak brand Kispray mewakili perusahaan dalam memberikaninformasi mengenai strategi komunikasi pemasaran yang digunakan Kispray.Kesimpulan strategi komunikasi pemasaran yang digunakan Merek Kispray untukmembangun ekuitas merek adalah advertising, sales promotion, event &experience, dan public relations & publicity. Keempat strategi komunikasipemasaran yang digunakan masing-masing memiliki tujuan untuk membangunekuitas merek dari empat kategori pembentukan ekuitas merek menurut Kotler(2009), yaitu brand awareness, brand association, perceived quality, dan brandloyalty. Pemasangan advertising bertujuan untuk pembentukan brand awarenessdan brand association. Sales promotion bertujuan untuk membangun lebih jauhbrand association. Pelaksanaan event & experience, dan public relations &publicity bertujuan untuk membangun brand association, namun lebih banyakpada tujuan perceived quality dan brand loyalty.

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ABSTRACTThis research aims to find out the marketing communication strategy undertakenby Kispray brand, aid ironing product, to build brand equity. Research methodused in this research is qualitative method. Kispray represents the company toprovide information of marketing communication strategies that used by thebrand. The conclusion of marketing communications strategy that used byKispray to build brand equity are advertising, sales promotion, event &experience, and also public relations & publicity. These fourth marketingcommunications strategy have a goal to build the brand equity of the fourcategories of brand equity according to Kotler (2009), such as brand awareness,brand association, perceived quality, and brand loyalty. Advertising placementaims to build brand awareness and brand association. Meanwhile, sales promotionaims to build more brand association. Furthermore, the aim of event &experience and public relations & publicity also to build brand association, but thefocus is more on the purpose of perceived quality and brand loyalty, This research aims to find out the marketing communication strategy undertakenby Kispray brand, aid ironing product, to build brand equity. Research methodused in this research is qualitative method. Kispray represents the company toprovide information of marketing communication strategies that used by thebrand. The conclusion of marketing communications strategy that used byKispray to build brand equity are advertising, sales promotion, event &experience, and also public relations & publicity. These fourth marketingcommunications strategy have a goal to build the brand equity of the fourcategories of brand equity according to Kotler (2009), such as brand awareness,brand association, perceived quality, and brand loyalty. Advertising placementaims to build brand awareness and brand association. Meanwhile, sales promotionaims to build more brand association. Furthermore, the aim of event &experience and public relations & publicity also to build brand association, but thefocus is more on the purpose of perceived quality and brand loyalty]"

"With the advent of health care reform and an emphasis on reducing health care costs, health promotion and disease prevention is a priority in nursing care. Be prepared with this book, your comprehensive guide to major health promotion concepts. Featuring practical guidance, including boxes on diversity awareness, evidence-based practice, innovative practice, hot topics, and quality and safety as well as case studies and care plans, our experienced contributors give you all the tools you need to stay current on the latest research and trends in health promotion."

"Penelitian ini membahas tentang promosi Perpustakaan Umum Daerah Provinsi DKI Jakarta kepada pemustaka anak. Tujuan penelitian ini adalah untuk mengidentifikasi kegiatan promosi yang dilakukan perpustakaan kepada pemustaka anak di Perpustkaan Umum Daerah Provinsi DKI Jakarta. Penelitian ini menggunakan metode studi kasus. Pengumpulan data dilakukan dengan cara observasi, wawancara secara mendalam dan kajian dokumen. Kesimpulan dari penelitian ini adalah kegiatan promosi yang dilakukan oleh perpustakaan sesuai dengan yang mereka pahami dan teori cara melakukan promosi yaitu kegiatan. Peneliti menyarankan perpustakaan perlu mengetahui bagaimana ukuran kesuksesan tujuan dari promosi kepada pemustaka anak itu dikatakan berhasil. Hasil dari penelitian ini adalah Perpustakaan Umum Daerah provinsi DKI Jakarta dalam kegiatan promosi telah menetapkan tujuan, cara mencapai tujuan dan mengetahui kebutuhan pemustaka supaya mendapatkan hal yang ingin dicapai dari kegiatan promosi yang mereka lakukan.

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This research discusses the promotion of the Public Library of DKI Jakarta Province to children. The purpose of this research is to identify the promotional activities of the library to children at the Public Library of DKI Jakarta Province. This research used case study method. The data collecting with observation, depth interview and analysis document.

The conclusion is promotional activities library accordance with they understand and theory of promotion is that activity. Researchers suggest the library needs to know how to measure the success of the purpose of promotion to children successful.

The result is that the library has set goals, ways to achieve goals and has identified user needs to fulfill the goals from its promotional activities."

"UMKM Risma (Laris Manis) merupakan usaha skala mikro yang bergerak di bidang kuliner dan berlokasi di Depok, Jawa Barat. Pemetaan kondisi UMKM Risma dengan memperlihatkan banyaknya gap yang terjadi antara kondisi aktual dan kondisi ideal. Tujuan utama dari kegiatan business coaching ini adalah untuk menstabilkan dan meningkatkan penjualan UMKM Risma dengan mengembangkan strategi untuk mengatasi fluktuasi permintaan. Kegiatan business coaching dilakukan pada periode Februari ? Mei 2016. Berdasarkan hasil pemetaan kondisi UMKM dan analisis gap, diusulkan kepada UMKM Risma untuk menerapkan strategi pengembangan pasar untuk produk pai apel ukuran mini. Pengembangan pasar yang dilakukan melibatkan modifikasi ukuran produk, pengemasan, perbaikan pengelolaan media sosial sebagai sarana promosi, serta penambahan saluran pemasaran yang baru

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UMKM Risma is a micro enterprise which engaged in culinary and located in Depok, Jawa Barat. Condition mapping of UMKM Risma shows there are several gaps between actual and ideal conditions. The main objective of business coaching is to help UMKM Risma to stabilizes and increases sales by developing strategy which will resolve the problem of fluctuations in demand. Business coaching was conducted on February ? May 2016. Based on the result of condition mapping and gap analysis, UMKM Risma is suggested to implement market development strategy using its existing product, apple pie. The implementation of this strategy involves modification of the size of product, modification of packaging, improving social media management, and adding new channels."

"Examines the creative processes of professionals in the advertizing industry, providing sketches that show how thoughts get turned into ideas, profiles with commentary from contributors from the Jupiter Drawing Room, McCann Erickson, Ogilvy &​ Mather, and other agencies, and discussing models of creativity, creative problem-solving devices, and related topics."

"This article is the results of BC (british council) library research as the object of its own research. The research was carried out by using library-research method, re-analyzing the existing quantitative data and conducting several interviews with informants to support the analysis. The study also evaluates the results of a survey which was conducted by a librarian on BC library users in january 1996. The survey was conducted by applying "accidental sampling (non probabilty sampling). from the survey, the data can be processed as many as 221 respondents. Meanwhile, qualitative data is obtained by performing in-depth question-and answer sessions with the informants who werw authorized by the respected agency. Therefore, the resluts of this research can not be generalized to other institutions. This library has made some improvements in terms of:service additional facilities, personnel qualities, as well as promotion. However, the number of the members who have been exposed by media campaigns such as billboards and the buildings 7.69 percent and the advertisement is 4.52 percent. These figures are very small compared to exposure through mouth-to-mouth campaign that achieves 57.01 percent. The question now is what kind of promotion that "fits" the BC?"