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Ditemukan 136933 dokumen yang sesuai dengan query
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Belch, George E., author
Boston: McGraw-Hill, 2009
659.1 BEL a
Buku Teks  Universitas Indonesia Library
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Belch, George E., author
London : McGraw-Hill , 2001
659.1 BEL a (1)
Buku Teks  Universitas Indonesia Library
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Belch, George E., author
In this 10th edition, Belch/​Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising...
New York, NY. : McGraw-Hill, 2015
659.1 BEL a
Buku Teks  Universitas Indonesia Library
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Shimp, Terence A., author
Jakarta: Penerbit Salemba Empat, 2014
658.8 SHI k
Buku Teks  Universitas Indonesia Library
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Belch, George F., author
New York: McGraw-Hill, Irwin, 2001
659.1 Bel a
Buku Teks  Universitas Indonesia Library
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Shimp, Terence A., author
Fort Worth : The Dryden Press , 1997
658.8 SHI a
Buku Teks  Universitas Indonesia Library
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Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis mengenai diferensiasi produk, kegiatan promosi, positoning keputusan pembelian konsumen nasabah jasa asuransi pada PT. Jamsostek, serta Pengaruh Diferensiasi Produk, dan Kegiatan Promosi secara parsial maupun secara simultan terhadap Positoning yang Dampaknya pada Keputusan Pembelian konsume...
330 JMM 5:2 (2012)
Artikel Jurnal  Universitas Indonesia Library
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Rachmi Rida Utami, author
Todays situations force telecomunication company to continuously evaluate, select and prioritize its product portfolio in order to determine the strategically important products. An analysis of critical success factors that determine product’s strategic importance acts as a good introduction to review and manage the product portfolio as well as to seek ways to develop...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal  Universitas Indonesia Library
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Hera Primayani, author
1989
S-Pdf
UI - Skripsi (Membership)  Universitas Indonesia Library
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Rossiter, John R., author
Boston, MA: Irwin/McGraw-Hiil, 1996
659.1 Ros a
Buku Teks  Universitas Indonesia Library
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