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Abstrak :
Berbelanja kebutuhan pokok menyita waktu. Ada beberapa aspek dan faktor yang perlu diperhatikan oleh penyedia online groceries shopping agar mereka dapat mengambil kesempatan di industri ini. Salah satunya melalui iklan di Instagram dan melihat gaya hidup konsumen. Penelitian ini bertujuan menganalisis pengaruh iklan di Instagram dan gaya hidup konsumen terhadap keputusan pembeliaan dimediasi oleh minat membeli dalam online groceries shopping. Responden wanita bekerja dan aktif menggunakan Instagram. Metode kuantitatif diadopsi, dengan analisis jalur untuk menganalisis data. Temuan penelitian ini mengungkapkan bahwa iklan Instagran dan gaya hidup signifikan berpengaruh dengan keputusan pembelian konsumen. ......Groceries shopping is takes time. There are several aspects and factors that need to be considered by online groceries shopping providers so they can take the opportunity in this industry. One of them is through advertisements on Instagram and consumers' lifestyles. This study aims to analyze the influence of advertising on Instagram and consumer lifestyles on purchasing decisions mediated by buying interest in online shopping groceries. Female worker are respondent and activ use Instagram. Quantitative methods are adopted, with path analysis to analyze data. The findings of this study reveal that Instagran advertising and lifestyle signifikanly influence consumer purchasing decisions.

Abstrak :
Mobile Banking merupakan produk perbankan yang menawarkan kemudahan bertransaksi perbankan dimanapun tanpa harus repot pergi dan mengantri pada kantor cabang atau atm,ini yang mempengaruhi minat nasabah terhadap produk tersebut . Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Usefulness, Perceived ease of use, Perceived Credibility, Compatibility, Perceived Cost, Risk dan Trust terhadap behavioral intention untuk menggunakan layanan mobile banking. Jenis penelitian adalah kuantitatif dengan metode Structural Equation Model (SEM). Hasil penelitian yang telah dilakukan menunjukkan bahwa adanya pengaruh perceived usefulness dan Compatibility terhadap behavioral intention mengadopsi layanan mobile banking. Dan tidak terdapat pengaruh langsung perceived ease of use, Trust dan Credibility terhadap behavioral intention untuk mengadopsi layanan mobile banking.

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Mobile banking is a banking product that offer a way for banking customer to do transactions without actually coming to the bank, therefore customer is attracted to use the service as the easiest way to do transactions.The purpose of this research is investigate the effect of Perceived ease of use, Perceived Credibility, Compatibility, Perceived Cost , Risk dan Trust. To behavioral intention to use mobile banking service in customer. This is a quantitative research using structural equation modeling method. The result shown that there's an relationship between perceive usefulness and compatibility to behavioral intention using mobile banking service. On the other hand, there's no relationship shown between perceive of use, trust, and credibility to behavioral intention using mobile banking service.