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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Anggoro Muhammad Abiyyu, author
The impact of utilitarian and hedonistic shopping value on sustainable fashion consumption with a moderating role of religiosity: the subject on the brand H&M= Dampak nilai belanja utilitarian dan hedonistik pada konsumsi mode berkelanjutan dengan peran religiositas yang memoderasi: subjek pada merek H&M
This study aims to analyze the impact of hedonistic and utilitarian shopping value of sustainable fashion consumption with the role of moderating religiosity, which is interpersonal and intrapersonal religiosity, for the H&M brand. Sample this research is those who have bought H&M products in three months and also over the...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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