Ditemukan 3 dokumen yang sesuai dengan query
Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks
and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was
primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
pdf
Artikel Jurnal Universitas Indonesia Library
Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks
and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was
primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of...
[Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks and Excelso coffee shops' customers. Starbucks is the strongest competitor of Excelso. Data used in this study was primary data which were collected through closed questionnaires with 1-5 Likert scale. A...
[Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library