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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Elsa Mayasari, author
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
The objective of this research ls to determine what is the most appropriate lMC strategy to apply in Indonesia market and to analyze the brand equity of EMC products in Indonesia market. EMC is information infrastructure global market leader. But at the moment, there is an issue that EMC considered...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T32423
UI - Tesis Open  Universitas Indonesia Library