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Abstrak :
Contents : - Preface - Foreword - Acknolwedgments - Section 1: Framing - Chapter 1: What is Change Management - Chapter 2: Assume the Position - Chapter 3: Vision: It's Got to be Real - Chapter 4: Frame the "Why?" - Chapter 5: The Change Recipe - Chapter 6: Scaling the Change - Chapter 7: Do I Need a Message? - Section 2: Leadership and Teams - Chapter 8: And Now, A Word from Our Sponsor - Chapter 9: An Army of One - Chapter 10: Are the Right People on the Team? - Chapter 11: Don't Forget the Carrot - Section 3: Design - Chapter 12: Structure Enables Change - Chapter 13: Align Your Design - Chapter 14: Four Truths of Organization Design - Section 4: Resistance - Chapter 15: The Hecklers - Chapter 16: A State of Confusion - Chapter 17: People Prefer the Predictable - Chapter 18: We're Hardwired to Resist Change - Chapter 19: Change Your Mind - Section 5: Culture - Chapter 20: It's the Culture, Stupid! - Chapter 21: Subculture Savvy - Section 6: Branding - Chapter 22: Brand with Caution - Chapter 23: Symbols Matter - Chapter 24: Combating Existing Symbols - Section 7: Communication - Chapter 25: Change Communication 101 - Chapter 26: The Big Shift - Chapter 27: Not Communicating is Communicating - Chapter 28: I Already Told Them! - Chapter 29: Be Willing to Say the Hard Things - Chapter 30: Communication Gotchas - Section 8: Momentum - Chapter 31: The Tipping Point - Chapter 32: Don't be Afraid to Engage the Masses - Chapter 33: The Psychology of Signing on - Chapter 34: Emotion: It's All in the Story - Chapter 35: Map It - Chapter 36: Stakeholders Get Weary - Section 9: Measurement - Chapter 37: If a "change" happens in the woods... - Chapter 38: PACE Yourself! - About the Authors

Abstrak :
Contents : - Preface - Foreword - Acknowledgements - Section 1: Fundamentals - Section 2: Medium - Section 3: Engagement - Section 4: Performance - About the authors