Ditemukan 1 dokumen yang sesuai dengan query
Hamper, Robert J., author
Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysi...
New York: McGraw-Hill, 2014
658.802 HAM u
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