"Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them?
Whether you're a consultant, communications professional, or corporate CEO, this book can help you leverage the power of social networking. Find out how you can:
select the right social networking systems for your situation
build an audience and connect your business to the world
link your choices to key business drivers
choose between off-the-shelf or customized systems
stay on top of this ever-evolving technology.
You'll have a complete toolbox for employing today's most influential, game-changing methods of communication to build your brand, cultivate customer loyalty, and drive bottom-line results.
"
Alexandria, Virginia: American Society for Training & Development, 2010
