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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Indah Utami Abudiman, author
Pentingnya Presentasi Produk Digital untuk Mendorong Niat Perilaku Dalam Konteks Perdagangan Digital = The Importance of Digital Product Presentation to Drive Behavioral Intention in the Context of Digital Commerce
The pandemic has changed the shopping behavior of consumers, especially with the role of digitalization in facilitating the process. Even though there is an increase in online shopping, the purchases that occur are still categorized as low. One of the reasons is that the right formulation has not been found...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library