Ditemukan 1 dokumen yang sesuai dengan query
Inghilleri, Leonardo, author
In a tight market, your most powerful growth engine?and your best protection from competitive inroads?is this: put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become ?walking billboards? who will happily promote your brand...
New York: [American Management Association, ], 2010
e20440390
eBooks Universitas Indonesia Library
