Ditemukan 1 dokumen yang sesuai dengan query
Kumar, V., author
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of...
Berlin: [Springer, ], 2012
e20396619
eBooks Universitas Indonesia Library
