Ditemukan 1 dokumen yang sesuai dengan query
Martins, Jo. M.
The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of...
Dordrecht, Netherlands: Springer, 2012
e20399770
eBooks Universitas Indonesia Library
