Ditemukan 3 dokumen yang sesuai dengan query
Mathieson, Rick, author
New York: Amacom, 2005
658.872 MAT b (1)
Buku Teks Universitas Indonesia Library
Mathieson, Rick, author
Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some...
New York: [American Management Association;, ], 2010
e20440554
eBooks Universitas Indonesia Library
Mathieson, Rick, author
Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands...
New York: American Management Association, 2005
e20441766
eBooks Universitas Indonesia Library
