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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Meinar Dyan Muslimah, author
An empirical study of factors influencing Indonesian consumer's online buying behaviour in beauty category = Kajian empiris faktor yang memengaruhi perilaku berbelanja online konsumen Indonesia pada produk kecantikan
Indonesia, the largest proportion of internet market in Southeast Asia, has 32.19% usage allocated for e-commerce (BPS, 2018) and the biggest contribution by beauty category (Statista, 2018). This current study investigated whether the factors influencing online buying behavior (Laszlo & Mihai, 2015) contains: product perception (price, variety, quality), shopping experience...
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T53541
UI - Tesis Membership  Universitas Indonesia Library