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"An easy-to-follow road map for building a high-profit practice."

""There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes.""

"To win at the game of business, you've got to be street-smart. The StreetSmart Negotiator distills the collective wisdom of the world's top negotiators, giving you the tips, tactics, and techniques you need to triumph over even the most ruthless competitors in any situation. You'll learn how to: plan an agenda, analyze the other party, avoid falling for typical persuasion tactics, counter negative moves, package proposals that generate movement, effectively exchange concessions, close the toughest of deals. Featuring a proven seven-step model of real-world negotiation strategies."

"Today's supercritical audiences demand you speak with impact and deliver your PowerPoints with flair. "Speak like Churchill, Present like Spielberg" shows readers how to seamlessly integrate their words and PowerPoints into a persuasive experience. As Gary White, CEO of Presentation Pro puts it: 'The timing for the book couldn't be better, as Microsoft is launching a major makeover of Office 2007 later this year. The biggest change will be in the way PowerPoint creates graphics and presentations. PowerPoint presenters will be looking for help on how to create and use stunning graphics and visuals.' [Excerpted from a letter from Gary White, attached below in the "Comments" section.] The book is divided into two parts. Part I lays out "The Seven Steps to Presentation Success" (i.e., the "Churchill" part); and, Part II is about how to design and deliver more persuasive PowerPoints."