Ditemukan 1 dokumen yang sesuai dengan query
Nadia Maulida, author
ABSTRACT
Character merchandising is the exploitations of fictional characters which aims to attract people who have the affinity with such fictional character in buying merchandises or goods sold in the market. Fictional characters which are being exploited are protected by copyright law. Character merchandising involves the adaptations and reproductions of copyrighted...
2017
S69107
UI - Skripsi Membership Universitas Indonesia Library