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Nuria Rahmatin, author
Integration of the fuzzy failure mode and effect analysis (fuzzy fmea) and the analytical network process (anp) in marketing risk analysis and mitigation
Marketing plays an important role in determining an enterprise’s success. Inappropriate marketing strategy can lead to various risks, especially for SMEs that have not prepared their risk management. This research aims to identify and specify marketing strategy priorities in the production of potato chips, and to decide anticipationary action in...
Depok: Faculty of Engineering, Universitas Indonesia, 2018
UI-IJTECH 9:4 (2018)
Artikel Jurnal  Universitas Indonesia Library