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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Putu Lestari Pradnyandari, author
Dual device ownership: the purpose in owning additional smartphone = Kepemilikan perangkat ganda: tujuan dari memiliki smartphone tambahan
ABSTRACT
The focus of this study is to examine the relationship between functional value, emotional value, social value and brand identification towards the brand loyalty in terms of additional smartphone with frequency of use and income as the moderating variables. This study finds that functional value and emotional value has a...
2017
S68832
UI - Skripsi Membership  Universitas Indonesia Library