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Abstrak :
ABSTRAK
Perilaku konsumen adalah hal yang terus menarik dibahas dalam bisnis. Jika tidak ada konsumen, sudah tentu bisnis tidak akan berjalan. Persaingan yang ketat di era globalisasi membuat perusahaan harus terus menjaga kredibilitas merek dan loyalitas konsumen. Penelitian Alam et al (2012) menyatakan bahwa agama menjadi aspek penting dalam proses pembelian. Konsumen cenderung akan membeli produk dari merek yang sesuai dengan ajaran agama konsumen (Alam et al : 2012). Berdasarkan penelitian tersebut, penelitian ini bertujuan untuk menganalisis apakah terdapat pengaruh antara brand credibility terhadap customer loyalty. Serta apakah variabel religious orientation menjadi variabel moderator antara brand credibility dan customer loyalty di Universitas Indonesia pasca dukungan Kafe Kopi terhadap komunitas LGBT (Lesbian, Gay, Bisexual dan Trangender). Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan sampel penelitian sebanyak 100 orang mahasiswa/i di Universitas Indonesia. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan linier regression dan moderated regression analysis. Hasil dalam penelitian menemukan bahwa kredibilitas merek menjadi aspek yang lebih berpengaruh daripada aspek agama terhadap customer loyalty. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara brand credibility terhadap customer loyalty serta variabel religious orientation tidak menjadi variabel moderator antara antara brand credibility terhadap customer loyalty pada Kafe Kopi di Universitas Indonesia.

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ABSTRACT
Consumer behavior is something that continues to attract discussion in the business. Consider reversing, business will not run without consumers. Intense competition in the era of globalization makes companies have to continue to maintain the credibility of the brand and customer loyalty. Alam et al (2012) stated that religion became one of important aspect of the purchasing process. Consumers tend to buy products from brands that conform to religious teachings consumers (Alam et al : 2012). Based on these studies, this study aimed to analyze whether there is influence between brand credibility of the customer loyalty and whether the variable religious orientation become a moderator variable between brand credibility and customer loyalty in the University of Indonesia after the support Kafe Kopi against the LGBT (Lesbian, Gay, Bisexual and transgender). This study uses a quantitative approach. The samples in this study conducted using sample of 100 students at the University of Indonesia. The research using questionnaires and analyzed using linear regression and moderated regression analysis. Results of the study found that the credibility of the brand become more influential aspects than the religious aspects of the customer loyalty. The results of this study indicate that there is influence between the brand and customer loyalty as well as the credibility of the religious variable orientation did not become a moderator variable between the brand credibility of the customer loyalty at Kafe Kopi at the University of Indonesia

Abstrak :
VO2max merupakan jumlah oksigen maksimal dalam tubuh manusia untuk beraktivitas dimana nilai tersebut dapat menentukan kebugaran dan performa seseorang. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berhubungan dengan nilai estimasi VO2max yang meliputi aktivitas fisik, status gizi, asupan gizi, perilaku merokok, serta jenis kelamin pada tim UI kategori intermittent sport. Desain penelitian yang digunakan adalah cross sectional, dengan 92 sampel pada bulan April-Mei 2014. Pengumpulan data dilakukan melalui 20-m shuttle run test, pengisian kuesioner GPAQ (Global Physical Activity Questionnaire), pengukuran berat badan, tinggi badan dan persen lemak tubuh, dan food recall 2x24 jam. Analisis statistik menggunakan uji korelasi dan uji t-independen. Hasil penelitian menujukkan rata-rata nilai estimasi VO2max sebesar 37,7 ml/kg/menit. Hasil analisis bivariat menunjukkan terdapat hubungan bermakna antara persen lemak tubuh, aktivitas fisik, dan jenis kelamin dengan nilai estimasi VO2max. Berdasarkan hasil tersebut, diharapkan individu dapat mengetahui kemampuan daya tahan maksimal individu dan faktor yang berhubungan sehingga dapat meningkatkan nilai VO2max agar dapat memberikan performa yang maksimal. ......VO2max is the maximum amount of oxygen in the human body to move where the value can determine a person's fitness and performance. The objective of this study was to determine the factors associated with the estimated VO2max values that include physical activity, nutritional status, nutrient intake, smoking behavior, and sex. The research design was cross-sectional, with 92 samples in April-May 2014. Data were collected through the 20-m shuttle run test, questionnaire GPAQ (Global Physical Activity Questionneaire), measurements of weight, height and percent body fat, and 2x24 hours food recall. Statistical analysis using correlation and independent t-test. The results showed the average value of the estimated VO2max of 37.7 ml / kg / min. Results of the bivariate analysis showed there was a significant relationship between percent body fat, physical activity, and sex with the estimated value of VO2max. based on these results, it is expected that each individu can determine the ability of the individual maximum durability and related factors that can increase the value of VO2max in order to provide maximum performance.