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Sachse, Uwe, author
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is...
Heidelberg : [gabler Verlag, ], 2012
e20397116
eBooks Universitas Indonesia Library
