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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Sahupala, Sandra, author
Program pengembangan manajemen pemasaran untuk perbaikan pemeliharaan loyalitas kerja manajer pemasaran di PT XYZ = The implementation of individual development programs to improve marketing managers' retention at PT XYZ
Consumer goods companies are facing a challenge in retaining managerial marketing talent, as the business environment provides a limited pool of qualified marketing managers. PT XYZ during the past several years has experienced an increasing attrition rate of marketing managers, of which will result in serious management problems in the...
Depok: Fakultas Psikologi Universitas Indonesia, 2005
T18747
UI - Tesis Membership  Universitas Indonesia Library