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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Saragih, Andrew Wilson, author
The effect of attitude toward Instagram Ads on brand attitude and engagement behaviour = Pengaruh attitude toward Instagram Ads pada brand attitude dan engagement behaviour
The rapid growth of Social Media user in Indonesia has created a better chance for to advertise a brand that was previously on a general internet platform, into social media platforms. Social network is basically a two-way communication media, however it is not suitable if advertisement on social media only...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53889
UI - Tesis Membership  Universitas Indonesia Library