Ditemukan 1 dokumen yang sesuai dengan query
Schaefer, Mark W., author
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer?s holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social...
New Delhi: McGraw-Hill , 2012
658.872 SCH r
Buku Teks Universitas Indonesia Library
