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"Tujuan penelitian ini adalah menganalisis profil keberdayaan konsumen dari perspektif demografi, sosial ekonomi dan kekosmopolitan, serta faktor-faktor yang mempengaruhinya di wilayah perdesaan dan perkotaan. Hasil penelitian menunjukkan rendahnya keberdayaan konsumen di perdesaan dan perkotaan. Secara umum, responden yang paling tidak berdaya berdasarkan perspektif demografi, sosial ekonomi dan kekosmopolitan adalah berusia > 37 tahun, bekerja di perdesaan, kategori pendapatan ≤ IDR 397,874.57/kapita/bulan di perdesaan dan perkotaan, besar keluarga ≤ 4 orang di perdesaan, lama pendidikan ≤ 9 tahun di perdesaan dan tidak kosmopolit di perdesaan. Tingkat pendidikan yang semakin tinggi dan responden yang semakin kosmopolit akan meningkatkan keberdayaan konsumen. Salah satu upaya untuk memberdayakan konsumen adalah dengan mengintensifkan pendidikan konsumen melibatkan pemerintah, LSM maupun swasta.

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The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas, length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher level of education and the more cosmopolite the respondents would increase consumer empowerment both in rural and urban area. One of the attempts in empowering consumers is by intensifying consumer education involving government, NGOs, and private sector."

"Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, and attitude in reading halal label, whereas the behavior in reading label had no significant difference. Age, religiosity value, and attitude were found affected significantly behavior of reading halal label on food products."